Tag results for "real-time web" for April 2016
- IAB Tech Lab Says LEAN Public Scoring Algorithm To Come in Q4The IAB Tech Lab released a roadmap for its LEAN (light, encrypte ...
- SITO Mobile Extends Walk-In Solution To Canada With Cieslok MediaMobile engagement platform SITO Mobile announced today that its Real-time Verified Walk- ...
- Cardlytics' New Syndicated Audiences Solution Is No 'Spray And Pray,' Says CMOCardlytics announced its new Syndicated Audiences solution available through The Trade De ...
- Students At Canadian College Learn The Ins And Outs of Programmatic With CentroCanadian college Sheridan will use Centro's technology to promote its classes a ...
- Flashtalking Taps New SVP U.S. Client Operations And VP Platform OperationsAd server and dynamic creative solution provider Flashtalking made two additions ...
- Nest And MGM Resorts Lean In On AnalyticsHave marketers chosen patterns over people? Executives from Forrester Research, MGM Resor ...
- Are Young Companies Ready For Programmatic? Programmatic is a major undertaking, especially for young companies like Jet.com. ...
- PushSpring Adds MediaMath As Data Destination PartnerMediaMath will include PushSpring's proprietary mobile app data on its programmatic demand-si ...
- Non-Human Traffic Is Down, Viewability Is Up In Q1 2016In first-quarter 2016, viewability improved 62% year-over-year, while non-human traffic (NHT) decreas ...
- Criteo Picks Integral Ad Science For Brand SafetyCriteo announced Monday it's partnering with Integral Ad Science to ensure invento ...
- Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015The IAB and PwC found U.S. digital ad revenue reached $60 billi ...
- Screen-Savvy, Dedicated E-Sports Enthusiasts Offer Untapped Marketing ChallengeA new report from PwC confirmed that e-sports is blowing up ...
- Republican Ad Agency Gears Up For Elections With Rocket FuelWhen politicians, committees, PACs and corporations want to reach voters across t ...
- AppNexus Sees MRC Accreditation As Move Toward Viewability-Based FutureAppNexus announced updates to its viewability offering on Thursday, as well ...
- Standards, Measurement Top Challenges For New Ad-Tech Stack Changes in programmatic technology are shifting the landscape for the ad-tech stac ...
- Teads Opens Video Ad Ops to CanadaNative video ad platform Teads announced Tuesday that it's launching business ...
- Facebook Partners With Integral Ad Science, Nielsen And comScore On ViewabilityFacebook announced new partners for ad viewability verification today including Integral ...
- Apester Closes $17M Series A RoundAudience engagement platform Apester announced it closed $12 million in a seco ...
- Unruly Ad Inventory Available Via The Trade DeskUnruly's outstream video placements are now accessible through demand-side platform The Tra ...
- The Weather Company Gets A New Head of Data Science for Ad ProductsThe Weather Company announced a new head of data science for ...
- The Key To Audience-Based Metrics: Testing, Testing And More TestingThe key to valid audience-based metrics: test away, according to George Ivi ...
- Nativo Nabs Google PM As Its VP Of ProductNativo announced that Eugene Cherny, formerly product manager-Video at AdsGoogle, is t ...
- U.K. Spent $12B On Digital Ads In 2015Research from the IAB shows U.K. advertisers spent a whopping GBP8.6 billi ...
- IAB To Hold Summit On UX And Ad Blocking IssuesThe Interactive Advertising Bureau announced it will hold a summit June ...
- People-Based Marketing Gaining MomentumResearch from Econsultancy and Signal found that people-based marketing, or reaching custome ...
- Google's First Look At DoubleClick For Publishers, Tests BiddingGoogle announced Wednesday morning that its First Look solution will be availab ...
- Adform's Header-Bidder Solution Aims To Simplify Process, Optimize Yield Adform announced the launch of its header-bidder solution Thursday. ...
- PerimeterX's New Tech Blocks Bot In Real TimeCyber security company PerimeterX is introducing a solution to ad fraud a ...
- Bots Are Coming To Facebook MessengerAt Facebook's annual F8 developer conference in San Francisco, the social med ...
- Advertisers Can Access Grapeshot Audience Segments Through EyeotaAdvertisers can now buy Grapeshot Audience segments through the Eyeota Data Marketplac ...
