- Social Media: Hubs of Healing
Marketing: Health, Tim Davies - Tuesday, April 30, 2013
The power of social media was realized in full force during t ...
- Value Connected: The Promise Of An Internet of Things
MoBlog, Steve Smith - Tuesday, April 30, 2013
The promise of the Internet of things for marketers is the pow ...
- The S&DP
RTBlog, Joe Mandese - Tuesday, April 30, 2013
There's some revealing language in a status update released by Rubicon Proje ...
- What Local And Hyperlocal Publishers Need
Around the Net in Real-Time, Tyler Loechner - Monday, April 29, 2013
Street Fight today spelled out the implications for local and hyperlocal publishe ...
- Upcoming Challenges In RTB
Around the Net in Real-Time, Tyler Loechner - Monday, April 29, 2013
The Drum today spoke with PubMatic's Duncan Chamberlain, VivaKi's Marco Bertozzi, DataXu ...
- VivaKi Strikes Exclusive 1-Year Deal For Online Video Optimization, Works Like A TV Optimizer
MediaDailyNews, Joe Mandese - Monday, April 29, 2013
In a first-mover play reminiscent of the one it pulled off wi ...
- ABC News Social Soundtracker Dubiously App-ifies The Laugh Track
MoBlog, Steve Smith - Monday, April 29, 2013
ABC News strips down the second-screen experience to a series of emotico ...
- eWayDirect Poll Results Raise Questions Over What "Real-Time Targeting" Means
Real-Time Daily, Tyler Loechner - Monday, April 29, 2013
eWayDirect polled nearly 350 Business to Consumer marketers, two-third of which sa ...
- Xaxis Premium Launches In Canada, Offers Preferred Access To CPAX Inventory
Real-Time Daily, Tyler Loechner - Monday, April 29, 2013
WPP's Xaxis today announced the launch of Xaxis Premium in the Canadi ...
- PubMatic's Huge Q1 Highlights Private Marketplaces
Real-Time Daily, Tyler Loechner - Monday, April 29, 2013
Sales-side platform provider PubMatic today announced their Q1 results, and leading t ...
- Read This Before Google Now Tells You To
Real-Time Daily, Joe Mandese - Monday, April 29, 2013
I've been hearing a lot about Google Now for some time, a ...
- The Race To Zero
RTBlog, Joe Mandese - Monday, April 29, 2013
Some interesting shifts are taking place in the whole paid vs. earned/own ...
- Read This Before Google Now Tells You To
Show Daily, Joe Mandese - Monday, April 29, 2013
I've been hearing a lot about Google New for sometime, and giv ...
- RTB Is Overcrowded And Confusing
Around the Net in Real-Time, Tyler Loechner - Friday, April 26, 2013
The Drum spoke with Joel Christie, online marketing controller, BSkyB, and ask ...
- Easing Pain In The Consumer Journey
Marketing Daily, Michael Caccavale - Friday, April 26, 2013
With ever-increasing platforms to manage, marketers are challenged to reach ever-changing person ...
- Online Experience Drives Tourney Participation At Delaware Sports Complex
Marketing: Sports, Bryan House - Friday, April 26, 2013
Near the shores of Rehoboth Beach, Del., stands a premier destination f ...
- Either The Bots Are Buying $4 Bil. Worth Of Goods, Or You've Got Some Explaining To Do...
RTBlog, Tyler Loechner - Friday, April 26, 2013
Machines have helped make the buying and selling of inventory easier, b ...
- Heineken Going Real-Time Via Social, Mobile
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 24, 2013
Marketing Week has reported that Heineken is putting together "a social med ...
- It's Not All About Quantity
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 24, 2013
According to The Drum, Xaxis UK managing director Nicolas Bidon believes th ...
- Hyperbabble Of The Day
Real-Time Daily, The Editor - Wednesday, April 24, 2013
"[Product] is for data-driven businesses that require blazingly fast real-time analytics ...
- Inneractive, GeoEdge Address "Serious Issue" Of Mobile Ad Quality
Real-Time Daily, Tyler Loechner - Wednesday, April 24, 2013
While real-time bidding and automated exchanges have become entrenched in the industr ...
- TV Or Not To Be, Programmatic Trading Is The Question
RTBlog, Joe Mandese - Wednesday, April 24, 2013
Maybe I'm just reading between the lines, but I thought there we ...
- Fraudulent Inventory Costs $400 Mil. A Year
Around the Net in Real-Time, Tyler Loechner - Monday, April 22, 2013
Adweek reported today that fraudulent inventory could be costing the online ...
- MediaCom UK Adds Mihalop As Head Of Biddable Media
Around the Net in Real-Time, Tyler Loechner - Monday, April 22, 2013
The Drum reported today that MediaCom UK appointed Andy Mihalop as he ...
- Eye Tracker Finds Which Ads Actually Stick, Pushes 'Cost-Per-Visual' As New Madison Avenue Currency
Online Media Daily, Joe Mandese - Monday, April 22, 2013
Even as Madison Avenue pushes to raise the bar for ad exposu ...
- [x+1] Updates Origin DMP
Real-Time Daily, Tyler Loechner - Monday, April 22, 2013
[x+1] today announced an update to Origin, the company's data management platfo ...
- On The Bridge Of Convenient And Creepy
RTBlog, Tyler Loechner - Monday, April 22, 2013
I saw a recent interview with Jonathon Rosen, business development director f ...
- Twitter Is The RTM Hotbed
Around the Net in Real-Time, Tyler Loechner - Friday, April 19, 2013
The Drum rounded up the 10 key points from Thusrday's Twitter f ...
- Facebook Graphs Show "Near" Live Info On Data Centers
Around the Net in Real-Time, Tyler Loechner - Friday, April 19, 2013
Facebook has launched a live dashboard of its data centers to provi ...
- Unspoken Rules of Mobile Marketing In A Crisis
Marketing Daily, Serena Ehrlich - Friday, April 19, 2013
With real-time marketing, consumers have developed an expectation of, well, real-time marketin ...