Tag results for "real-time" for February 2014
- It's official: real time, now dead.Experts tell me I have only six seconds to engage you. ...
- Sprint Sponsors Online 'Framily' Oscar Party"People who watch the Oscars want to be a part of t ...
- Making Sense of Programmatic BuyingBob Arnold, digital media and strategy lead, North America, at Google, believ ...
- Struq Launches Cross-Device Retargeting Platform For RetailersLondon-based Struq has launched what it claims to be a first: ...
- BoostCTR Rebrands Boost Media, Inks Deals With Google, MarinBoostCTR will rebrand to Boost Media Thursday, and announce two separate partnershi ...
- Time Inc. Taps Google For Programmatic SalesTime Inc. has partnered with Google to launch a global programmatic advertisi ...
- Vibrant Partners With Moat To Measure 'Beyond Viewability'Vibrant Media, a publisher network with a focus on native advertising, ...
- Yandex, Google Partner In RTB Display Ad DealGoogle has partnered with Yandex, Russia's largest search engine, in a de ...
- The Phones Have Ears"Content is king," they say, and from it comes context. But wh ...
- Accenture Video, Google Glass Explore Wearable Tech For Interactive TV Accenture, along with telecom technology service provider KPN, has developed a pro ...
- Oracle's BlueKai Acquisition Fills Gap In Advertising Supply ChainOracle has been strengthening its digital marketing arm for more than ...
- BloomReach SNAP Personalizes Content In Real-TimeConsumers have begun to expect a personalized Web experience in real-time ...
- Mindshare Puts Clients In 'The Loop'The agency's new "operating system" is an execution of its "adaptive marketin ...
- Marketing Cloud Thickens, Oracle Acquires BlueKaiOne of the biggest players in the so-called "marketing cloud" is changi ...
- Creating Consumer Intimacy In A Big Data WorldIn an era dominated by informed automation, how do you buck t ...
- Criteo Shells Out $28.8 Million To Acquire Real-Time Email Marketing PlatformCriteo on Thursday announced it has acquired Tedemis, a Paris-based personalized ema ...
- Video, TV Programmatic Media Buying Needs Better Tools, Methods To Avoid DisruptionCross-screen advertising campaigns will require marketers to update their programmatic planning a ...
- Viewability Isn't Enough - Relevant-Time Marketing, Native Placement And User Allure Are The KeyIn 2013, unviewable ads and the wider issue of viewability were maj ...
- Rubicon Project Opens Office, Data Hub In TokyoRubicon Project, a programmatic trading platform that recently filed for an IP ...
- Poptip Joins Instagram Gold RushAs Instagram establishes itself as a key battleground for brands, tech vendo ...
- comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga DealsThink back to when working with one company meant doing it al ...
- Honda And Smart Sing Love Songs For V-DayCrooners and Instagram love songs are part of social campaigns that Sma ...
- MediaCrossing, Lotame Partner For Next Phase In Media BuyingMedia trading company MediaCrossing will announce a partnership to combine Lotame's da ...
- NEW! NBA Launches Online Ads That Change Apparel Based On Real-Time Weather ReportsThe NBA launched an online campaign to promote its retail site, ...
- Starbucks Turned Me Down, So Dunkin' Won My DataCollecting consumer data online may be easy, but it lacks in o ...
- Why You Now Know More Than Your Airline DoesFirst, let me apologize for this week's version of "Cover Story." T ...
- Kroger Buys You Technology For Digital CouponsThe owner of one of the country's largest supermarket chains, The Krog ...
- Exchanges Are Cost-Efficient, But At What Cost?Neustar's Aggregate Knowledge on Wednesday released its Global Media Intelligence Report, 20 ...
- HLN Rebrands, Skews To Younger DemosLooking to kick-start CNN's sister network's fortunes, HLN is rebranding -- ...
- Brands Aren't People: Their Customers AreAmex turned over its Instagram feed to a customer a week a ...
