- Robotic Click Fraud Signals Bright Future For Natives
London Blog, Sean Hargrave - Friday, May 30, 2014
The ongoing issues around click fraud have proven one thing -- ...
- Mobile Shoppers & the Retail Supply Chain
MobileShopTalk, Chuck Martin - Friday, May 30, 2014
It's no secret to many retailers that mobile is transforming the shoppi ...
- Simulmedia Taps Cooperstein From Forrester As CMO
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
Simulmedia, a TV audience-targeting company, on Wednesday announced the appointment of Dav ...
- Skype To Translate Real-Time Conversations
Around the Net In Media, Gavin O'Malley - Wednesday, May 28, 2014
An upcoming version of Skype will be able to translate voice cal ...
- Biggest Barrier To Real-Time Native Content Is Brands Themselves
London Blog, Sean Hargrave - Wednesday, May 28, 2014
Who's got the guts to say the biggest barrier to real-time soci ...
- NEW! Dispensers In Mexico City Print Out News On Paper Towels
Out to Launch, Amy Corr - Thursday, May 22, 2014
If real-time news was printed on paper towels and dispensed from corpora ...
- Social Is The Future Of Native
Social Media & Marketing Daily, Augustine Fou - Friday, May 23, 2014
OMMA Social in NYC kicked off with a question about the decli ...
- Will There Be An 'Oreo' Moment During The World Cup?
MAD, Andy Leindecker - Tuesday, May 20, 2014
There will certainly be opportunities for brands to create such moments. Oreo ...
- Real-Time Marketing's Next Frontier
RTBlog, Tyler Loechner - Tuesday, May 20, 2014
Laura Henderson, associate director of media and communications at Mondelez International, believ ...
- Thinknear Bows Location Accuracy Index For Mobile Ads
MediaDailyNews, Erik Sass - Monday, May 19, 2014
Location data is the "killer app" of mobile advertising and marketing, b ...
- Intrusive Intimacy
RTBlog, Tyler Loechner - Monday, May 19, 2014
"Technology lets us get more intrusive," said Judy Shapiro, CEO and found ...
- Programmatic To Account For 20% Of TV Ad Spend By 2018
RTBlog, Tyler Loechner - Friday, May 16, 2014
What real-time bidding (RTB) was to online display advertising in 2013, programmat ...
- Edmunds.com Brings CarWeek Program To Showrooms
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2014
The Santa Monica, Calif.-based auto shopping and research site is going ...
- Viggle Taps Telescope For Real-Time Participation Tech
Real-Time Daily, Tyler Loechner - Wednesday, May 14, 2014
Viggle this week announced a partnership with Telescope to bring additional real-ti ...
- Pizza Hut To Sponsor Viacom Music Group's Coverage Of Hangout Music Festival
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 15, 2014
Building on an existing pact, Pizza Hut has signed on to spons ...
- ABC Steps Into First-Ever Programmatic Video Trial For 2014 Upfront
MediaDailyNews, Wayne Friedman - Tuesday, May 13, 2014
Timed to coincide with the beginning of the TV upfront market, A ...
- Adobe Steps Up Focus On Real-Time, Predictive Media Buying And Analytics
Real-Time Daily, Laurie Sullivan - Wednesday, May 14, 2014
Accurately predicting campaign performance across desktops and mobile platforms requires skill, b ...
- Videology Receives MRC Accreditation, Launches New Brand Safety Suite
Real-Time Daily, Tyler Loechner - Tuesday, May 13, 2014
Programmatic video ad platform Videology on Tuesday announced it has received Med ...
- Multi-Touch Attribution Makes Its Case; Brazil Now No. 2 In RTB Marketshare
RTBlog, Tyler Loechner - Tuesday, May 13, 2014
The U.S. still accounts for 32% of the global RTB market (bas ...
- Crystal Math
RTBlog, Joe Mandese - Monday, May 12, 2014
May 8, 2014 -- Some people swear they could feel an almo ...
- Infolinks Creates New Ad Unit Based On IAB Specs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 9, 2014
Infolinks has introduced an ad unit that gives publishers a new reven ...
- AOL Earnings Dip, Global Ad Revenues Grow
MediaDailyNews, Gavin O'Malley - Wednesday, May 7, 2014
Driven primarily by programmatic and network sales, AOL once again beat Wa ...
- AOL Acquires Big Data Platform Convertro
MediaDailyNews, Tyler Loechner - Tuesday, May 6, 2014
AOL on Tuesday announced that it has entered an agreement to acqui ...
- Blinkx Acquires Mobile DSP Lyfe Mobile
Real-Time Daily, Tyler Loechner - Tuesday, May 6, 2014
Blinkx, an online ad platform with a focus on video, on Tuesd ...
- Rocket Fuel Makes Bid For Branding, Inks Video Deals With LiveRail, SpotXchange, Tremor
RTBlog, Tyler Loechner - Wednesday, May 7, 2014
Rocket Fuel on Tuesday announced it has partnered with three major onli ...
- BlabPredicts Is In 'The Loop' At Mindshare
MAD, Steve McClellan - Monday, May 5, 2014
The WPP shop has struck a deal to integrate the predictive analyti ...
- 'WSJ' Pushes Real-Time Marketing, Debuts New Digital Video Mag
MediaDailyNews, Gavin O'Malley - Friday, May 2, 2014
The publisher's pitch to media buyers during its NewFront presentation highlighted WSJ ...
- U.S. Bank Launches Real-Time P2P Payments
Around the Net in mCommerce, Chuck Martin - Friday, May 2, 2014
U.S. Bank is improving its person-to-person payment service by offering instant a ...
- Live-Streamed, Real-Time Triumphs Tout Audi A3
Marketing Daily, Karl Greenberg - Thursday, May 1, 2014
Audi is continuing its push for the new A3 sedan with ...
- Digitas/LBi Brings BuzzFeed In-House, Gains Access To Epic Digital
MediaDailyNews, Gavin O'Malley - Thursday, May 1, 2014
Betting on branded "listicles," themed questionnaires and similarly shareable native ad format ...