- Genesis Media Adds SSP Capabilities To Video Platform
Real-Time Daily, Tyler Loechner - Tuesday, November 25, 2014
Genesis Media, an online video tech company, on Tuesday announced its platfo ...
- Boni Joins Mobile DSP Taptica As VP Of Products
Real-Time Daily, Tyler Loechner - Tuesday, November 25, 2014
Taptica, a mobile demand-side platform (DSP), on Tuesday announced the appointment ...
- Exelate Receives BPA Certification For B2B Audience Data
Real-Time Daily, Tyler Loechner - Tuesday, November 25, 2014
Data management platform (DMP) and data provider eXelate on Tuesday announced th ...
- Ad Vet Paul Turner Joins Adbrain
MAD, Larissa Faw - Monday, November 24, 2014
Paul Turner will be based in Adbrain's NYC office, but will ...
- Zeotap Raises $1.3 Million, Launches Data Platform
Real-Time Daily, Tyler Loechner - Tuesday, November 25, 2014
Berlin, Germany-based Zeotap on Tuesday announced the launch of a data platfo ...
- PubMatic Expands In DACH Market With 2 Appointments
Real-Time Daily, Tyler Loechner - Tuesday, November 25, 2014
PubMatic, a supply-side platform (SSP), on Tuesday announced the appointments of Flori ...
- Vserv Serves Up Cross-Device Retargeting
RTBlog, Tyler Loechner - Tuesday, November 25, 2014
Cross-device advertising stepped up to the plate in 2014, and ad te ...
- iOS Holiday Shoppers Spend $112, Android $87
MobileShopTalk, Chuck Martin - Monday, November 24, 2014
The flow of research studies around holiday shopping behaviors and patterns ...
- Apple Continues iAd Renovations, Partners With AdRoll For Retargeting
Real-Time Daily, Tyler Loechner - Friday, November 21, 2014
Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced ...
- Black Friday The No. 1 Day For Consumer Fraud
SearchBlog, Laurie Sullivan - Monday, November 24, 2014
Black hat online search marketing and traffic fraud can cost brands millio ...
- More Than Just An iFad: Apple's Programmatic Push
MediaPost Weekend, Tyler Loechner - Saturday, November 22, 2014
When Apple introduced the iAd in the spring of 2010, it se ...
- Mediaocean, Videology Partner To Combine TV, Digital Video Planning
Around the Net in Real-Time, Tyler Loechner - Wednesday, November 19, 2014
The Wall Street Journal has reported that Mediaocean has partnered with Videolog ...
- Dynamic Yield Puts Marketers In Control Of Online Efforts
MAD, Larissa Faw - Wednesday, November 19, 2014
Dynamic Yield, an automated real-time content optimization engine, is introducing a n ...
- Century 21 Employs Exploding Cranberries To Sell Homes
Marketing Daily, Aaron Baar - Wednesday, November 19, 2014
"We polled our social media followers for their favorite Thanksgiving foods, a ...
- Apple Taps Rubicon Project To Revamp iAd With Automation
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Apple is planning to automate the way iAd does business. Apple ...
- GroupM Negotiates New Kind Of Audience Guarantee With Conde Nast: Delivery Of 'Human Beings'
Real-Time Daily, Joe Mandese - Wednesday, November 19, 2014
GroupM today announced a deal with Conde Nast ensuring 100% "viewability ...
- Sizmek Adopts 'Game Theory' Attribution Via Partnership With Abakus
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Sizmek, an ad management firm, on Thursday announced a partnership with attributi ...
- A Real-Time Readout Of Marketing Automation Leaders
RTBlog, Tyler Loechner - Thursday, November 20, 2014
HubSpot, Pardot, Act-On, Marketo and Eloqua have been named "Leaders" in ...
- CPG Brands Moving To Location-Based Advertising, Supporting Retail Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 19, 2014
Consumer packaged goods companies continue to shift budgets to mobile to increa ...
- Mindshare, Possible Form New Content Venture
MAD, Steve McClellan - Tuesday, November 18, 2014
It's called Content+ and it will develop content for the real-time marketi ...
- Rifkin Joins ShareThis As VP, Programmatic Partnerships
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
Wade Rifkin, former VP of programmatic at DigitasLBI, has joined ShareThis ...
- AudienceScience Unveils DSP, DMP For Brands
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
AudienceScience, a digital ad tech company that works directly with brands, ...
- Crossing The Rubicon: From RTB To Programmatic Direct
RTBlog, Tyler Loechner - Tuesday, November 18, 2014
"Programmatic direct" just took the lead against "programmatic native" in the invisib ...
- Integral Moves Into Japan Through Partnership With Yahoo
Real-Time Daily, Tyler Loechner - Friday, November 14, 2014
Yahoo Japan has announced a partnership with media measurement firm Integral ...
- Rubicon Doubles Down On Programmatic Direct: Acquires iSocket, ShinyAds
Real-Time Daily, Tyler Loechner - Monday, November 17, 2014
Rubicon Project, a major ad exchange and ad tech provider, on Mond ...
- Real-Time With AdRoll CTO Volonghi On RTB's Tech & Growing Data Pool
RTBlog, Tyler Loechner - Monday, November 17, 2014
Real-Time Daily spoke with Valentino Volonghi, chief technology officer of AdRoll, ...
- One Company Ties Twitter Audience Segments To Search Campaigns
SearchBlog, Laurie Sullivan - Monday, November 17, 2014
Integration of social data to support search campaigns isn't new, but o ...
- Adform Adds comScore vCE Metrics To DSP
Real-Time Daily, Tyler Loechner - Tuesday, November 11, 2014
Adform, a Denmark-based demand-side platform (DSP), has announced a partnership with comSco ...
- Adara Launches Travel Ad Platform Fueled By Big Data
Real-Time Daily, Tyler Loechner - Tuesday, November 11, 2014
Adara, a big data company focused on targeting traveler audiences, on Tuesd ...
- Google DoubleClick Technology Protects Advertisers From Buying Hidden Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 11, 2014
Google has developed technology that can detect when ad slots are deliberate ...