- 3 Takeaways From AdMonsters' First-Party Data Playbook
Real-Time Daily, Felicia Greiff - Friday, November 27, 2015
A new report from AdMonsters, sponsored by programmatic platform Rocket Fuel, emphasiz ...
- Despite Analytics, Programmatic Ad Serving, Out-Of-Stock Incidents Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2015
Data released Friday reveals that out-of-stock incidents were 600% higher than norm ...
- New Tech Tracks Ads Cross Device, Raises Privacy Concerns
MediaDailyNews, Laurie Sullivan - Wednesday, November 25, 2015
Ultrasonic pitches embedded into TV commercials or in ads served in ...
- TubeMogul Reports Programmatic Growth In Australia And New Zealand
Real-Time Daily, Felicia Greiff - Wednesday, November 25, 2015
Video advertising company TubeMogul reported growth in programmatic across Australia and N ...
- Prep & Predictions: RadiumOne's Dave Zinman On 4 Things You Need To Know For 2016 -- Think iOT
RTBlog, Tobi Elkin - Friday, November 27, 2015
RadiumOne's Dave Zinman predicts the emergence of IoT data and the maturati ...
- Viadeo Selects Turn To Target Members
Real-Time Daily, Felicia Greiff - Tuesday, November 24, 2015
French professional social network Viadeo selected Turn to help advertisers with the ...
- New SpotX Product Packages Similar Videos From Different Publishers
Real-Time Daily, Felicia Greiff - Tuesday, November 24, 2015
Video inventory management platform SpotX introduced "Curated Marketplaces," which packages similar vide ...
- iSpot.tv, TVSquared Team For Same-Day ROI TV Ad Data
MediaDailyNews, Wayne Friedman - Monday, November 23, 2015
TV advertising measurement researcher iSpot.tv and TVSquared, a TV campaign attribution platfor ...
- PubNation Selects OpenX To Monitor Low-Quality Ads for Publishers
Real-Time Daily, Felicia Greiff - Monday, November 23, 2015
Ad quality management platform PubNation has selected SSP (supply-side platform) OpenX f ...
- Ooyala Unbundles Its 'IQ' Video Analytics Service
Real-Time Daily, Felicia Greiff - Monday, November 23, 2015
Ooyala, a subsidiary of telecommunications and media company Telstra, is launching ...
- Majority Of European Video Buyers Use Programmatic, AOL Report Finds
Real-Time Daily, Felicia Greiff - Friday, November 20, 2015
AOL released its 2015 European State of the Video Industry Report, ...
- Prep & Predictions: OneSpot's Adam Weinroth On 5 Things You Need To Know For 2016
RTBlog, Tobi Elkin - Monday, November 23, 2015
During the last week or so, I've been talking with people fr ...
- 53% Unaware of Internet of Things, 72% Find it Confusing
Connected Thinking, Chuck Martin - Friday, November 20, 2015
For a business to tap into the potential of The Internet ...
- Rocket Fuel's 'People-Based Marketing' Is All About The Conversation
Real-Time Daily, Felicia Greiff - Thursday, November 19, 2015
Programmatic platform Rocket Fuel announced a new default for its software, wh ...
- Bitly Campaigns Helps Marketers Track, Optimize In Real-Time
MediaDailyNews, Felicia Greiff - Wednesday, November 18, 2015
Link management platform Bitly has launched Campaigns, a tool for marketers ...
- Urban Airship Launches Insights To Leverage Data, Pinpoint ROI
Mobile Marketing Daily, Jess Nelson - Wednesday, November 18, 2015
Urban Airship, a mobile engagement company, today announced a new mobile audien ...
- IDG Partners With Google To Guarantee 100% Ad Viewability
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 18, 2015
IDG Communications recently partnered with Google to become one of the fir ...
- Native Ads May Help Marketers Combat Ad Blocking
Real-Time Daily, Felicia Greiff - Tuesday, November 17, 2015
Marketers need to explore native advertising to fight ad blockers, a stu ...
- MediaMath Acquires Spree7 to Expand Programmatic Offering in Europe
Real-Time Daily, Felicia Greiff - Wednesday, November 18, 2015
In an effort to expand its programmatic offerings in German-speaking countries, demand-si ...
- Lucid Launches 'Proof' To Bring Transparency To Media Buying
Real-Time Daily, Felicia Greiff - Wednesday, November 18, 2015
Looking to bring transparency back to media buying, Software company Lucid ...
- Prep & Predictions Series: Six Things You Need To Know For 2016
RTBlog, Tobi Elkin - Wednesday, November 18, 2015
In "RTBlog," we'll be featuring a steady flow of predictions from a ...
- Are Walled Gardens Harming Opportunities For Brands?
MediaDailyNews, Mike Caprio, Joel Crawford - Tuesday, November 17, 2015
There are good business reasons for digital powerhouses like Google and Facebo ...
- MLB Partners With Real-Time Monitoring Firm
Real-Time Daily, Felicia Greiff - Friday, November 13, 2015
Major League Baseball has announced a partnership with Sport Integrity Monitor (SportIM ...
- Forrester: Out With The Old Media Buying, In With The New
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
Forrester Research predicts some big changes in media buying for B2C markete ...
- Matomy Media Acquires Optimatic, Ups Digital Video Options
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
In a bid to strengthen its digital video capabilities, Matomy Media Gro ...
- Sky Media Chooses Videology For New Programmatic System
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
Sky Media, ad sales branch of British-based broadcaster Sky, picked software provid ...
- Following Attacks, Users Turn To Social Media For News, Solidarity
The Social Graf, Erik Sass - Monday, November 16, 2015
Social media companies, including Facebook and Twitter, sprang into action following t ...
- Forrester's 2016 Predictions: Audience And Viewership Aren't The Same Thing
Real-Time Daily, Felicia Greiff - Friday, November 13, 2015
If 2015 was the year the markets became aware of shifting med ...
- Centro, AppNexus Partner For Private Deal Integration
Real-Time Daily, Felicia Greiff - Wednesday, November 11, 2015
Digital ad tech competitors Centro and AppNexus have partnered for a priva ...
- Viewbix Launches Video Analytics Platform
Real-Time Daily, Felicia Greiff - Thursday, November 12, 2015
Video engagement platform Viewbix has debuted new analytics capabilities with Viewbix Insight ...