- IAB Tech Lab Says LEAN Public Scoring Algorithm To Come in Q4
Real-Time Daily, Felicia Greiff - Friday, April 29, 2016
The IAB Tech Lab released a roadmap for its LEAN (light, encrypte ...
- Cardlytics' New Syndicated Audiences Solution Is No 'Spray And Pray,' Says CMO
Real-Time Daily, Felicia Greiff - Friday, April 29, 2016
Cardlytics announced its new Syndicated Audiences solution available through The Trade De ...
- SITO Mobile Extends Walk-In Solution To Canada With Cieslok Media
Real-Time Daily, Felicia Greiff - Thursday, April 28, 2016
Mobile engagement platform SITO Mobile announced today that its Real-time Verified Walk- ...
- Flashtalking Taps New SVP U.S. Client Operations And VP Platform Operations
Real-Time Daily, Felicia Greiff - Thursday, April 28, 2016
Ad server and dynamic creative solution provider Flashtalking made two additions ...
- Students At Canadian College Learn The Ins And Outs of Programmatic With Centro
Real-Time Daily, Felicia Greiff - Thursday, April 28, 2016
Canadian college Sheridan will use Centro's technology to promote its classes a ...
- Carrefour Media Uses LiveRamp To Create A Connected World
Data and Targeting Insider, Laurie Sullivan - Tuesday, April 26, 2016
Carrefour Media has partnered with LiveRamp, an Acxiom company, to onboard da ...
- Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 26, 2016
The Tennessee Department of Tourist Development worked with global marketing agency V ...
- Nest And MGM Resorts Lean In On Analytics
Real-Time Daily, Felicia Greiff - Tuesday, April 26, 2016
Have marketers chosen patterns over people? Executives from Forrester Research, MGM Resor ...
- Are Young Companies Ready For Programmatic?
Real-Time Daily, Felicia Greiff - Tuesday, April 26, 2016
Programmatic is a major undertaking, especially for young companies like Jet.com. ...
- PushSpring Adds MediaMath As Data Destination Partner
Real-Time Daily, Felicia Greiff - Tuesday, April 26, 2016
MediaMath will include PushSpring's proprietary mobile app data on its programmatic demand-si ...
- Non-Human Traffic Is Down, Viewability Is Up In Q1 2016
Real-Time Daily, Felicia Greiff - Tuesday, April 26, 2016
In first-quarter 2016, viewability improved 62% year-over-year, while non-human traffic (NHT) decreas ...
- Criteo Picks Integral Ad Science For Brand Safety
Real-Time Daily, Felicia Greiff - Monday, April 25, 2016
Criteo announced Monday it's partnering with Integral Ad Science to ensure invento ...
- PaperG Rebrands As 'Thunder,' Launches New Creative Tool For Facebook
Real-Time Daily, Tobi Elkin - Monday, April 25, 2016
Creative management platform PaperG has rebranded as "Thunder" and launched a n ...
- Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015
Real-Time Daily, Felicia Greiff - Thursday, April 21, 2016
The IAB and PwC found U.S. digital ad revenue reached $60 billi ...
- Screen-Savvy, Dedicated E-Sports Enthusiasts Offer Untapped Marketing Challenge
RTBlog, Felicia Greiff - Friday, April 22, 2016
A new report from PwC confirmed that e-sports is blowing up ...
- Republican Ad Agency Gears Up For Elections With Rocket Fuel
Real-Time Daily, Felicia Greiff - Thursday, April 21, 2016
When politicians, committees, PACs and corporations want to reach voters across t ...
- AppNexus Sees MRC Accreditation As Move Toward Viewability-Based Future
Real-Time Daily, Felicia Greiff - Thursday, April 21, 2016
AppNexus announced updates to its viewability offering on Thursday, as well ...
- Real-Time Advertising Helps Candidates Deal With Election Unpredictability
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, April 20, 2016
Improvements in ad targeting and the ability to execute campaigns in re ...
- Standards, Measurement Top Challenges For New Ad-Tech Stack
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Changes in programmatic technology are shifting the landscape for the ad-tech stac ...
- Teads Opens Video Ad Ops to Canada
Real-Time Daily, Felicia Greiff - Tuesday, April 19, 2016
Native video ad platform Teads announced Tuesday that it's launching business ...
- Facebook Partners With Integral Ad Science, Nielsen And comScore On Viewability
Real-Time Daily, Felicia Greiff - Tuesday, April 19, 2016
Facebook announced new partners for ad viewability verification today including Integral ...
- Apester Closes $17M Series A Round
Real-Time Daily, Felicia Greiff - Tuesday, April 19, 2016
Audience engagement platform Apester announced it closed $12 million in a seco ...
- Unruly Ad Inventory Available Via The Trade Desk
Real-Time Daily, Felicia Greiff - Tuesday, April 19, 2016
Unruly's outstream video placements are now accessible through demand-side platform The Tra ...
- The Weather Company Gets A New Head of Data Science for Ad Products
Real-Time Daily, Felicia Greiff - Monday, April 18, 2016
The Weather Company announced a new head of data science for ...
- The Key To Audience-Based Metrics: Testing, Testing And More Testing
RTBlog, Felicia Greiff - Monday, April 18, 2016
The key to valid audience-based metrics: test away, according to George Ivi ...
- Pop-Ups With A Twist-They're Tied To The Weather In Real-Time
MAD, Larissa Faw - Thursday, April 14, 2016
Outdoor sports brand Peak Performance and its agency Perfect Fools are introduci ...
- LiveIntent Partners With The Trade Desk, Pushes Email Programmatic
Mobile Marketing Daily, Ben Frederick - Thursday, April 14, 2016
LiveIntent, a programmatic email platform, announced a partnership with demand-side platform (DS ...
- Nativo Nabs Google PM As Its VP Of Product
Real-Time Daily, Felicia Greiff - Thursday, April 14, 2016
Nativo announced that Eugene Cherny, formerly product manager-Video at AdsGoogle, is t ...
- U.K. Spent $12B On Digital Ads In 2015
Real-Time Daily, Felicia Greiff - Friday, April 15, 2016
Research from the IAB shows U.K. advertisers spent a whopping GBP8.6 billi ...
- IAB To Hold Summit On UX And Ad Blocking Issues
Real-Time Daily, Felicia Greiff - Friday, April 15, 2016
The Interactive Advertising Bureau announced it will hold a summit June ...