- Videology Highlights Cross-Screen Successes In New Whitepaper
Real-Time Daily, Philip Rosenstein - Wednesday, November 30, 2016
Videology, the cross-screen software provider, released on Wednesday a whitepaper outlining t ...
- Commerce Signals Launches Databridge Platform
Real-Time Daily, Philip Rosenstein - Wednesday, November 30, 2016
Commerce Signals, a company that aggregates insights from transaction data, announced tod ...
- Fake News Not Only An Issue For Politics, But For Brand Marketers
RTBlog, Tobi Elkin - Tuesday, November 29, 2016
Taykey, a real-time audience data company, says fake news poses real challeng ...
- Taboola Takes On Fake News Furor
Real-Time Daily, Tobi Elkin - Monday, November 28, 2016
Post-election, the debate swirling around fake news led Taboola, a provider ...
- It's Black Friday -- No Surprise, Most Americans Are Looking For Deals Online
RTBlog, Tobi Elkin - Friday, November 25, 2016
Well, it's Black Friday. So are you out shopping, online shopping, ...
- Facebook Tests Real-Time Ads For Live Videos
RTBlog, Tobi Elkin - Wednesday, November 23, 2016
Facebook has bet the farm on Facebook Live, its live-streaming video capabilit ...
- Adform Partners With Rubicon Project On Programmatic Audio Ads
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Ad-tech firm Adform announced a partnership with Rubicon Project to offer programmat ...
- Targeted Advertising Moves To Screens In Back Seats Of Rideshare Cars
Connected Thinking, Chuck Martin - Sunday, November 20, 2016
Much of the focus of connected cars or autonomous driving is ...
- LiveRamp Finalizes $140 Million Deal To Purchase Arbor, Circulate
Real-Time Daily, Philip Rosenstein - Friday, November 18, 2016
LiveRamp announced that it will acquire the startups Arbor and Circulate f ...
- Smaato Becomes Mobile Bidding Partner For Google's Exchange
RTBlog, Tobi Elkin - Friday, November 18, 2016
Smaato, a global real-time ad platform for mobile publishers, played a b ...
- Upworthy's Experiment In Measuring Empathy In Real Time
RTBlog, Tobi Elkin - Thursday, November 17, 2016
Upworthy used facial-recognition software to measure empathy levels in men and w ...
- Coming Soon: The Creative War Room Of The Future
Online Spin, Cory Treffiletti - Wednesday, November 16, 2016
Remember when all the rage was to set up a "war roo ...
- RTB House Expands To Singapore
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Ad-tech firm RTB House, which specializes in retargeting, on Tuesday said ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Microsoft Debuts Machine Learning To Optimize Content, Ads, Ecommerce
MediaDailyNews, Laurie Sullivan - Friday, November 11, 2016
Microsoft Research has been working on building technology that analyzes site visitor ...
- DashBid Promotes Rodger Wells To CEO
Real-Time Daily, Philip Rosenstein - Friday, November 11, 2016
Video supply-side platform DashBid announced on Friday it was promoting Rodger Wel ...
- How The Nation Was Trumped... In Real Time
RTBlog, Tobi Elkin - Wednesday, November 9, 2016
What was dismissed as improbable, became a reality in the wee hou ...
- Real-Time Election, Real-Time Influence?
RTBlog, Tobi Elkin - Tuesday, November 8, 2016
Finally, after more than 18 months of campaigning, tons of mud-slinging, poll ...
- Former Pixar Animators Help Advertisers Build A World Of Chatbots
SearchBlog, Laurie Sullivan - Tuesday, November 8, 2016
Advertisers have yet to build an open search platform through a PullStri ...
- Over Half Of Ad Engagement On Desktop Occurs After 15 Seconds In View
Real-Time Daily, Philip Rosenstein - Monday, November 7, 2016
Publisher monetization platform 33Across conducted a study on both online ad viewabili ...
- Google Search To Show Election Results In Real-Time After Polls Close
SearchBlog, Laurie Sullivan - Monday, November 7, 2016
Google will show election data in search results on Tuesday after t ...
- Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location Intelligence
Real-Time Daily, Tobi Elkin - Friday, November 4, 2016
Drawbridge announced that Foursquare, a provider of location intelligence, has chosen ...
- Real-Time Marketing Pain Points -- And A New Approach To Targeting
RTBlog, Tobi Elkin - Friday, November 4, 2016
Real-time marketing may sound simple, but it's anything but. ...
- Facebook Scores Big In Q3 Earnings: $7.01B Revenue And 1.79B Users
Around the Net in Real-Time, Tobi Elkin - Thursday, November 3, 2016
Facebook reported positive Q3 earnings late Wednesday, earning $7.01 billion in reven ...
- Warner Bros. Chooses Merkle For Digital Media
Around the Net in Real-Time, Tobi Elkin - Thursday, November 3, 2016
Time Warner recently moved Warner Bros.’ more than $250 million digital med ...
- The Trade Desk Integrates IAS' Pre-Bid Video Targeting Suite
Real-Time Daily, Philip Rosenstein - Thursday, November 3, 2016
The Trade Desk, the demand-side platform that recently went public, has integrat ...
- InMobi Launches Mobile-First In-App Remarketing Platform
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Mobile advertising platform InMobi announced the launch of its mobile-first, in-app remarketi ...
- Rubicon Project Releases Shaky Q3 Earnings, Lays Off 19% Of Workforce
Real-Time Daily, Philip Rosenstein - Thursday, November 3, 2016
Rubicon Project reported Q3 earnings and announced a 19% reduction in i ...
- Forrester: Programmatic TV Will 'Evolve Pragmatically'
Real-Time Daily, Philip Rosenstein - Tuesday, November 1, 2016
Programmatic TV adoption is on the horizon with multiple firms investing ...