- 'The Washington Post' To Roll Out Data-Driven Initiatives For 2020 Election Coverage
Publishers Daily, Sara Guaglione - Monday, February 3, 2020
The newspaper's reporters now have access to a "proprietary tip sheet th ...
- This MediaPost Will Serve As Notification...
RTBlog, Joe Mandese - Monday, January 6, 2020
Who knew World War III would begin with a tweet? But that ...
- Machine-To-Machine Everything Influences Search In 2020
Search & Performance Insider, Laurie Sullivan - Tuesday, December 31, 2019
Continuous intelligence -- the ability to continuously analyze and extract data fr ...
- How Anti-Semitism Happens Programmatically, And In Real Time
RTBlog, Joe Mandese - Monday, December 30, 2019
Apologies if today's "RTBlog" isn't technically about technology, but it is abo ...
- The End Of Sports: Dentsu AI Program Predicts Games Before They Happen
MediaDailyNews, Joe Mandese - Thursday, December 26, 2019
Dentsu, the Tokyo-based parent of Dentsu Aegis Network, Wednesday announced the deployme ...
- Connections Between SEO And Timing Of Press Releases
Search & Performance Insider, Laurie Sullivan - Friday, December 13, 2019
The 2019 Press Release Benchmark Report is relevant to search marketers becau ...
- CIOs Most Worried About Security, Next About Moving To The Cloud: Adobe
Email Marketing Daily, Ray Schultz - Wednesday, November 20, 2019
Only 15% of chief information officers (CIOs) give high marks to the ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?
London Blog, Sean Hargrave - Wednesday, November 20, 2019
It was a closed-door session, but it appears the ICO has decid ...
- Adobe Personalizes Customer Experience, With Privacy At Core
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Adobe has announced several improvements to its Experience Platform, including a w ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evalua ...
- Weleda Takes Aim At The Moving Target -- And Scores
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
After performing a "reverse segmentation," the brand began to layer audiences unt ...
- CoreMedia Snares Funding, Hopes To Grow In North America
Email Marketing Daily, Ray Schultz - Wednesday, November 6, 2019
Hamburg-based CoreMedia helps firms deliver product information across channels, the company s ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic Variables
Digital News Daily, Laurie Sullivan - Tuesday, November 5, 2019
Simpli.fi on Tuesday will introduce an Addressable Audience Curation tool as t ...
- TV Attribution Company TVSquared Strikes Deal With Ampersand
Television News Daily, Wayne Friedman - Monday, October 21, 2019
The deal will connect TVSquared impression data in real-time to consumer behavi ...
- Snapchat Rolls Out Dynamic Ads For Retailers
Around the Net In MAD London, Sean Hargrave - Friday, October 18, 2019
"The Drum" reports Snapchat is rolling out a new ad offering th ...
- 'The Washington Post' Launches Real-Time Automated Ad Network
Publishers Daily, Melynda Fuller - Tuesday, September 17, 2019
Zeus Prime, a new ad-buying user interface, is intended as an alternati ...
- Ditching Personal Information Is The Only Way To Save RTB
London Blog, Sean Hargrave - Tuesday, September 17, 2019
Campaigners argue that the supply chain is too vast and databases a ...
- Johnny Ryan Speaks Out Against RTB At Dmexco
Around the Net In MAD London, Sean Hargrave - Friday, September 13, 2019
Johnny Ryan, the privacy campaigner who complaints against programmatic and RTB ha ...
- It's Time To Smell Some Roses -- In Real-Time -- And Yes, In Real Places
RTBlog, Joe Mandese - Monday, September 9, 2019
It might be a good time for people in the business ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitali ...
- Atom Tickets Strikes Deal With Trade Desk To Optimize Movie Campaigns
MediaDailyNews, Wayne Friedman - Thursday, August 22, 2019
Movie marketers spent $2.5 billion on national/regional TV advertising for theatrical movi ...
- Where First Party Data and Personalized CPG Marketing Meet
Show Daily, Nina Lentini - Tuesday, August 20, 2019
You know how you go to a company to complain about ...
- Making Radio Ad Buying Real-Time
RTBlog, Joe Mandese - Monday, August 12, 2019
A promising new developer, Hudson MX, has inked a deal with rad ...
- Emogi Rebrands To Holler, Integrates With Dating App Badoo
Publishers Daily, Sara Guaglione - Wednesday, August 7, 2019
The partnership will bring Holler's animated visuals to Badoo's 431 million glob ...
- How Advances In Machine Learning Are Making CPG Marketing Near-Real Time
RTBlog, Joe Mandese - Monday, August 5, 2019
The latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing da ...
- AT&T Hit With New Privacy Suit Over Location Data
Digital News Daily, Wendy Davis - Wednesday, July 17, 2019
"AT&T has been selling its customers' real-time location data to credit agencie ...
- Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2019
Thousands of apps in the U.S. Google Play Store still bypass permissio ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TV
Digital News Daily, Laurie Sullivan - Thursday, July 11, 2019
The automated tool allows advertisers to target display and video messages ...
- How The 'Future 40' Are Transforming Real-Time Marketing
RTBlog, Joe Mandese - Monday, July 8, 2019
Programmatic continues to be one of several emerging technologies that are reshapi ...
- Sinclair Kicks Off OTT Campaign Measurement Service
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...