Tag results for "research" for May 2008
- Broadcast TV Product Placements Up Almost 40%The Nielsen Company reported that product placements for the first quarter ...
- Women In Wealthy Homes Make 2 Of 3 Buying Decisions [Research] Clearly, "winning over wealthy women is a do-or-die proposition for compani ...
- Targeting Gays, Lesbians Is A Win-Win, New Survey Shows [Strategy] While there was benefit within the community for targeting this minori ...
- Nielsen Chief: We Have No Plans To Expand Media Portfolio, May Divest SomeNielsen Co., the global research behemoth that has adopted an "anywhere/anytime" strate ...
- New Content Delivery Positioned For Growth, But Hurdles High According to findings of the Accenture 2008 Global Media Content Survey amo ...
- Consumers: Brands Don't Do Enough For The Planet[Research] The report unearthed evidence of a trend it calls "sector stretch ...
- Disney's New Lab Researches Viewer EngagementForget commercial ratings. Disney is building a new research lab aiming ...
- Teens Are Buying Less, TooAccording to "Taking Stock With Teens" research survey by Piper Jaffray, tot ...
- C Suite Favors E Media, Study Finds 'Business Elite' Embracing OnlineAmerica's business elite, the so-called "C suite" that run our country's medi ...
- Social Networks Don't Engage: Prospectiv Survey [Social Networks] About 87% of those polled recently by Prospectiv feel th ...
- Petroleum Economics Driving Consumers To Discount GiantsAccording to the April Retail Ratings Report from BIGresearch, higher gas a ...
- On Eve Of TV Upfront, Nielsen Ratings Remain UnaccreditedAs buyers and sellers head into a final round of upfront sal ...
- Justice Backs MRC Code, Requires Accreditation Before Launching New RatingsThe Media Rating Council, the organization that self-regulates the media industry's ratin ...
- Infant Mobile Advertising Faces Significant HurdlesThe recently published Media Analyst Screen Digest report entitled Mobile Media Advertisi ...
- Trend-Setting Hip-Hoppers Aging, But Brand-Loyal As Ever [Research] Young urbans at the older end of the scale share t ...
- Organic Buyers More Open To New Experiences Than Average [Research] The study also found that when it came to buying organic--affluen ...
- Women Would Sacrifice Almost Anything But Chocolate For BloggingA recent release of a new social media benchmark study of mo ...
- Trends Point The Way To Goji Berries, Gluten-Free Comestibles [Food] The Center for Culinary Development says the group expects future tren ...
- Discover: Consumers Not Planning To Go Shopping With Checks [Research] According to the company's monthly "U.S. Spending Monitor Survey," nearly two-thir ...
- 161 Newspapers Sliced, Diced, and RatedScarborough Research, released its annual Scarborough Newspaper Audience Ratings Report, a comprehensi ...
- Americans Like Eco-Friendly, But Doubt Corporate Motives [Research] The majority of Americans (53%) would pay more for an environmental ...
- Sender's Reputation Relegates 1-in-4 Invited E-Mails to Junk FolderAccording to the latest email deliverability study from Lyris, Inc. nearly o ...
- Survey: CMOs More Accountable Than Ever For Bottom Line When asked to identify the five most important attributes of a successf ...
- Gerbrandt Bolts Nielsen Analytics, Forms New ConsultancyLarry Gerbrandt, a renowned media industry consultant, has quietly left the Niels ...
- Survey: Digital Ads to Surpass Traditional Within Five YearsA faltering economy isn't dimming the long-term outlook for online growth. Mo ...
- Online Shopping Frustrations Impact Store and Brand PerceptionNearly one quarter of consumers said their biggest online shopping frustration ...
- Report: Market For Organic Clothes Is Bursting At The Seams[Research] "JCPenney has instituted a program of several degrees of sustainable labeli ...
- TNS Rejects WPP, Will Nielsen Be Next?TNS, the London-based media and marketing research giant that has been maki ...
- Report: Go Mobile Before It Gets GoingWith only about 20% of online advertisers dabbling in mobile marketing, mo ...
- Customer Care Reputation Studied Online Before Making PurchasesAmong the initial findings of a new study, "Exploring the Link Betwe ...
