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January 18 - 19, 2017, NYC
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January 19, 2017, NY
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January 25, 2017, NYC
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Results for February 2009
CMOs Look To Web For Improved ROI
Marketing Daily, Les Luchter - Thursday, February 26, 2009
Companies plan to increase marketing efforts that highlight their social responsibility and ...
Lower Income CPG Shopper Growth Outpacing Others
Research Brief, Jack Loechner - Friday, February 27, 2009
According to a study from by Resources, Inc., lower-income households' Consumer Product ...
Census Says Fewer Kids At Home
Marketing Daily, - Wednesday, February 25, 2009
Marketers can cut back on marketing minivans and family-pack cereal to boomers. ...
Targeting:Bottom Line on Bottoming Out
Media Magazine, Bruce Goerlich - Monday, February 2, 2009
Make no mistake: It's clear that a recession, perhaps even a depression, ...
Advertising To Social Networkers Tricky
Research Brief, Jack Loechner - Thursday, February 26, 2009
A recent study by InsightExpress, exploring participation trends across social networks, as ...
ARF: TV Ads Are Still Effective, If Not More So
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
Hitwise: Long Search Queries Popular In January
Online Media Daily, - Wednesday, February 25, 2009
Longer search queries, averaging five or more words in length, increased 10% ...
Local Mobile Search To Reach $1.3 Billion By 2013
Online Media Daily, Mark Walsh - Wednesday, February 25, 2009
Spurred by the burgeoning mobile Web and targeted advertising demand, U.S. local ...
Two Thirds Purchased Products Offline From Retail Company Email
Research Brief, Jack Loechner - Wednesday, February 25, 2009
According to new survey research from Epsilon, The benefits of permission-based email ...
CMO Council Survey Probes Internal Obstacles
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
A new survey from the CMO Council of 406 marketing executives finds ...
Email Helps Strengthen Tie To Consumers
Marketing Daily, Gavin O'Malley - Tuesday, February 24, 2009
Keeping in mind the skewed consumer sample, a staggering 75% of respondents ...
Measurable Returns Becoming Ad Criteria for 2009
Research Brief, Jack Loechner - Tuesday, February 24, 2009
The Vertical Search (B2B) Report 2009, published by Econsultancy and sponsored by ...
Fewer Than Half Of Marketers Use Online Metrics
Marketing Daily, Karlene Lukovitz - Friday, February 20, 2009
Metrics challenges tie in with the survey's confirmation that the vast majority ...
Online Retailers Have Opportunity To Influence Consumers
Online Media Daily, Laurie Sullivan - Monday, February 23, 2009
User reviews and recommendation sites are more useful for typical online shoppers ...
Mobile Internet Predicted Up in '09, But Not Ads
Research Brief, Jack Loechner - Monday, February 23, 2009
MEF recently releasesd its Top Ten 2009 Mobile Entertainment trends including the ...
Forrester: Customer Experience Impacts Loyalty
Around the Net In Brand Marketing, Thom Forbes - Friday, February 20, 2009
ComScore: Online Sales Up, Concerns Linger
Marketing Daily, Mark Walsh - Friday, February 20, 2009
"One has to wonder whether we're at a tipping point for distribution ...
Job Search, Coupons, Politics and Classifieds Led Digital Site Growth in 2008
Research Brief, Jack Loechner - Friday, February 20, 2009
According to the comScore 2008 Digital Year in Review Report, the job ...
Coffeehouse Diehards Are Novelty Seekers
Marketing Daily, - Wednesday, February 18, 2009
Consumers who are willing to spring for a daily fix of coffeehouse ...
Study: Mobile Internet Necessity, Not Luxury
Online Media Daily, Aaron Baar - Thursday, February 19, 2009
Like the cell phones that preceded them, mobile data services--in particular, mobile ...
Marketing Plans Take a Beating
Research Brief, Jack Loechner - Thursday, February 19, 2009
A new survey from the ANA (Association of National Advertisers) shows that ...
Travel-Related Emails Succeed More Than Others
Marketing Daily, Les Luchter - Tuesday, February 17, 2009
"The travel industry was one of the first industries to enter the ...
Women's Favorites On TV
Research Brief, Jack Loechner - Wednesday, February 18, 2009
According to the E-Poll monthly study evaluating daytime programs, daytime drama viewers ...
Carat Taps Yahoo's LaMontagne For Analytics, Inisights
MediaDailyNews, - Tuesday, February 17, 2009
Carat Friday named Theresa LaMontagne senior vice president-data analytics and insights. LaMontagne, ...
eMail Tops Online Ad Budget Change in '09
Research Brief, Jack Loechner - Tuesday, February 17, 2009
According to a survey of marketing executives by Datran Media, E-mail leads ...
Bi-lingual Hispanics Live With Ease in Both Worlds
Research Brief, Jack Loechner - Monday, February 16, 2009
According to a recent Ipsos U.S. Hispanic Omnibus study, U.S. Hispanics, regardless ...
GroupM Unit: Motorsports Braces For Crash As Sponsors Hit The Brakes
MediaDailyNews, Joe Mandese - Friday, February 13, 2009
At a time when most forms of ad-supported media and other forms ...
Twitter User Base Continues To Grow
Online Media Daily, Gavin O'Malley - Thursday, February 12, 2009
Despite the potential for information overload, short-message sharing services like Twitter appear ...
Small Business Not Keeping Up With Online Presence
Research Brief, Jack Loechner - Friday, February 13, 2009
According to research from Webvisible and Nielsen, reported by Marketing Charts, though ...
Mandel Disconnects From Nielsen, Research Integration Unit Disbanded
MediaDailyNews, Joe Mandese - Wednesday, February 11, 2009
Jon Mandel, one of the best known media executives on Madison Avenue ...
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