- Gluten-Free Showing Double-Digit Growth
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2009
Web sites, books and DVDs on gluten-related illnesses and gluten-free diets ha ...
- Direct Mail to Become More Targeted
Research Brief, Jack Loechner - Monday, March 16, 2009
According to a new white paper by Winterberry Group, with rising posta ...
- Outdoor Champion Jarvis Out At Clear Channel, Latest Casualty Of Downturn
MediaDailyNews, Joe Mandese - Friday, March 13, 2009
The sagging advertising economy has taken the toll of another industry leade ...
- Opt-In Email Next Best After Family and Friends
Research Brief, Jack Loechner - Friday, March 13, 2009
The conclusion drawn in a new report from Merkle, "View from t ...
- Yankelovich: Consumers Equate Discounts With Overpricing
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 12, 2009
Most marketing pundits worth their full-valued salt have maintained that slashing pric ...
- Study Shows Gen Y Wants More Control In Email Exchanges
Online Media Daily, Gavin O'Malley - Wednesday, March 11, 2009
While the majority of Gen Y consumers welcome direct brand interactions throu ...
- Tossup on Future Print, But Relevant Today
Research Brief, Jack Loechner - Thursday, March 12, 2009
A new survey of American readers by The Rosen Group, about t ...
- Older Americans Not Out of It
Research Brief, Jack Loechner - Wednesday, March 11, 2009
According to the TNS Compete and the Consumer Electronics Association joint stud ...
- Study: 45% Of CMOs See Agencies As A Time Suck
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 10, 2009
...
- Quality, Creativity, Trust Are Keys To 'New Normal'
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2009
Recent Mintel studies have confirmed that rather than entirely forgoing spending ...
- Ad Forecasts Go Into Double-Digit Free-Fall, Interpublic Cites New Consumer Research
MediaDailyNews, Joe Mandese - Tuesday, March 10, 2009
Two well known industry sources - Interpublic and consultant and publisher Ja ...
- Main Street vs. Wall Street
Research Brief, Jack Loechner - Tuesday, March 10, 2009
A new survey of American consumer attitudes to Wall Street by T ...
- 'Brandjacking' More Prevalent, Sophisticated
Marketing Daily, Karlene Lukovitz - Monday, March 9, 2009
The pattern of significant, consistent quarter-over-quarter growth in cybersquatting during both 20 ...
- 'Millennial' Barry Fischer Leaving Turner: Strategy, Research, Media Groups Reorganized
MediaDailyNews, Joe Mandese - Monday, March 9, 2009
Barry Fischer, who for more than a decade helped reshape Madison Avenue ...
- Microsoft Confirms Marketing Funnel Remains Relevant
Online Media Daily, Laurie Sullivan - Monday, March 9, 2009
A study by Microsoft's Atlas Institute attempts to define when and whe ...
- Web Users Shaping Consumer Opinion
Research Brief, Jack Loechner - Monday, March 9, 2009
According to a new report from Netpop Research, "Media Shifts to Social ...
- General Population And African Americans Differ on Personal Finances
Research Brief, Jack Loechner - Friday, March 6, 2009
According to a new survey by The Smiley Group and Nationwide Insuranc ...
- Professor Likens Brand-Building To Movie Making
Marketing Daily, Karl Greenberg - Wednesday, March 4, 2009
In movies as well as consumer products, the brand mantra has ...
- New Online For Your Viewing Pleasure
Research Brief, Jack Loechner - Thursday, March 5, 2009
According to the "2009 Online Customer Experience, Next Generation Survey," from Ado ...
- Boomers Can Be Targeted By Economic Outlook
Marketing Daily, Karlene Lukovitz - Tuesday, March 3, 2009
Baby boomers fall into three basic attitudinal camps, according to Focalyst, ...
- Some Communications Segments Forecast Up, Traditional Down
Research Brief, Jack Loechner - Wednesday, March 4, 2009
According to Veronis Suhler Stevenson (VSS), revising the forecast downward in respon ...
- Brand Keys: 'Value' Is New 'Price' In Customer Loyalty
Marketing Daily, Karl Greenberg - Monday, March 2, 2009
Even a commodity like home heating oil is subject to the influen ...
- Three Screen Viewing Reaches New Heights
Research Brief, Jack Loechner - Tuesday, March 3, 2009
The Nielsen Company recently reported that viewing of video on television, Intern ...
- Teens Keen on New Administration
Research Brief, Jack Loechner - Monday, March 2, 2009
According to a timely study from the Scarborough Kids Internet Panel, 7 ...
- What Americans Do Best
OMMA Magazine, kyle , Daisy Whitney - Monday, March 2, 2009
Internet users in other countries may boast magnificently faster connection speeds a ...
- C'est N'est Pas un Phone
OMMA Magazine, kyle , Daisy Whitney - Monday, March 2, 2009
The cell phone will soon rule the world. Sure, we're practically tether ...