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Results for April 2009
Borrell: Local Online Spending To Grow 6%
Online Media Daily, Gavin O'Malley - Thursday, April 30, 2009
Based on its performance thus far, local online advertising will grow a ...
Nielsen Probe Finds People Not Pushing Buttons Properly: The Bigger The Audience, The Bigger The Discrepancy
MediaDailyNews, Joe Mandese - Thursday, April 30, 2009
Nielsen Wednesday began informing advertisers, agencies and television networks that rely on ...
Study: Women Look To Online Peers For Product Reviews
Online Media Daily, Tanya Gazdik Irwin - Wednesday, April 29, 2009
Women are connecting like never before with online communities to do their ...
Green Perceptions and Packaging
Research Brief, Jack Loechner - Thursday, April 30, 2009
According to a survey from Generate Insight, reported by MarketingCharts, the Millennial ...
Nielsen: Twitter Fails To Retain Users
Around the Net In Online Marketing, Ross Fadner - Wednesday, April 29, 2009
Twitter's phenomenal growth has been well documented, but its month-over-month audience retention ...
Edmunds: Ford Will Outperform Imports
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2009
Ford's situation has positives and negatives. "The good news is they are ...
Consumers Say Practical Technology Will Improve Future
Research Brief, Jack Loechner - Wednesday, April 29, 2009
According to The Harris Poll of 2,355 U.S. adults surveyed online in ...
Shoppers Still Lovin' On Walmart
Marketing Daily, - Monday, April 27, 2009
Wal-Mart Stores continues to be the recession's biggest retail winner. A new ...
OMG! Teens Slash Clothing Spending
Marketing Daily, Sarah Mahoney - Monday, April 27, 2009
A bigger surprise, however, is that they're actually spending more on shoes ...
Nielsen Begins Measuring Internet Usage In TV Ratings Sample
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2009
Nielsen this week will begin measuring the Internet usage of some members ...
Magna: Online Video To Grow 32% In '09
MediaDailyNews, Gavin O'Malley - Monday, April 27, 2009
Despite the economic downturn and its inevitable strains on overall advertising expenditures, ...
Forrester: Social Web To Evolve Due To Portable IDs
Online Media Daily, Gavin O'Malley - Monday, April 27, 2009
Transforming the world of online media and marketing, technologies that enable a ...
More People Worldwide Watch More Channels on More Devices
Research Brief, Jack Loechner - Tuesday, April 28, 2009
According to findings from the Accenture second annual Global Broadcast Consumer Survey, ...
Report: Private-Label Use Tops 97%
Marketing Daily, Sarah Mahoney - Friday, April 24, 2009
"Name-brand and private-label marketers will each need to focus on differentiating their ...
Study Finds Latinas Ambitious, Nurturing
Marketing Daily, Aaron Baar - Friday, April 24, 2009
To reach these consumers, marketers should "tap into these aspirations,"says Telemundo's Jacqueline ...
Study: Twitter Users = Information Junkies
Online Media Daily, Gavin O'Malley - Sunday, April 26, 2009
Rather than ego fulfillment or networking, what appears to truly motivate Twitter ...
Paid Search Down, Click-Through Up
Research Brief, Jack Loechner - Monday, April 27, 2009
According to new research from NetElixir Inc, , the average volume of ...
J.D. Power: Awful Auto Sales Stabilizing
Marketing Daily, Karl Greenberg - Thursday, April 23, 2009
The consultancy predicts sales will increase in the second half in line ...
Marketers Hustle To Launch 'Econo-Chic' Products
Marketing Daily, Sarah Mahoney - Thursday, April 23, 2009
From a marketing standpoint, as consumer demand shifts to products that are ...
Survey: Metrics Biggest Integration Obstacle
Marketing Daily, Karlene Lukovitz - Thursday, April 23, 2009
The ANA and the 4A's said that the solutions include becoming better ...
AdMob: G1 No. 4 In U.S. Smartphone Traffic
Online Media Daily, Mark Walsh - Thursday, April 23, 2009
In its latest monthly metrics report, mobile ad network ad network AdMob ...
42 Million Americans Listen to Radio Weekly on Digital Audio Platforms
Research Brief, Jack Loechner - Friday, April 24, 2009
The latest study by Arbitron and Edison Research shows continued growth in ...
Group Takes On 'Enviro Scams'
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
Amy Tennery reports on a new "Seven Sins of Greenwashing" report, which ...
The Recession As Hispanics See It
Engage:Hispanics, Patricia Graham - Thursday, April 23, 2009
Hispanics may be among the last to have their spending habits change ...
Top 10 Latino Performers
Marketing Daily, - Thursday, April 23, 2009
These are the "most appealing" Latino performers among U.S. Hispanics ages 18 ...
Online Strategy Is Key For Hotels, Firm Finds
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2009
"All they have to do is create easy-to-find search ads to pursue ...
Online Merchants Targeting, Tweaking and Testing
Research Brief, Jack Loechner - Thursday, April 23, 2009
According to the e-tailing group's 8th Annual Merchant Survey in the first ...
No-Name Brands Continue Their Relentless March
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 22, 2009
House brands now make up 24% of all food and beverages served ...
Mobile Sites 30% Slower Than Wired Web Browsing
Online Media Daily, - Wednesday, April 22, 2009
Not exactly a big surprise, but browsing on the mobile Web was ...
Canadians Embrace Online Video
Online Media Daily, Gavin O'Malley - Tuesday, April 21, 2009
About 21 million Canadians viewed more than 3.1 billion videos online during ...
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