- Vision Quest
Media Magazine, Justin Warner - Tuesday, July 14, 2009
Video games have taken quite a beating from social science researchers: Pa ...
- Productivity: It's All In Your Head
Media Magazine, - Tuesday, July 14, 2009
The primary cause of the current recession is psychological, not economic. A ...
- [In]SIGHT: Re-Engaging in the Lab
Media Magazine, Graeme Hutton - Tuesday, July 14, 2009
John Billett, transatlantic media consultant, once quipped to me a telling observati ...
- Free Agent: The Benefits of Extinction
Media Magazine, Lisa Seward - Tuesday, July 14, 2009
Call it crappy-economy-inspired paranoia, but lately I've been feeling increasingly concerned th ...
- Study: Starbucks Customers Prefer Domestic Wine
Marketing Daily, Karl Greenberg - Friday, July 31, 2009
Imported beers were second place, and in all areas but the Northeas ...
- Word-Of-Mouth Marketing Rises In '08
Marketing Daily, - Thursday, July 30, 2009
Spending on word-of-mouth marketing rose 14.2% to $1.54 billion in 2008, despi ...
- Does Meaning Of 'Comfort Foods' Vary By Age?
Marketing Daily, Karlene Lukovitz - Thursday, July 30, 2009
A national online survey found that sweets dominate category choices regardless ...
- Time To Focus On Gen X's Insurance Needs
Marketing Daily, Aaron Baar - Thursday, July 30, 2009
Members of Generation X are starting to see the value of insuranc ...
- Don't Forget About SMS
Online Media Daily, Mark Walsh - Thursday, July 30, 2009
A new report makes the case for SMS text marketing on mobi ...
- Personal Communication Improves Work-Life Balance
Research Brief, Jack Loechner - Friday, July 31, 2009
A new international workplace survey of 100,000 people in 34 countries coveri ...
- Study: B2B Needs to Learn From B2C
Marketing Daily, - Wednesday, July 29, 2009
Business-to-business firms that adopt strategic marketing practices are gaining market share, accordi ...
- Depends On Your Perspective
Research Brief, Jack Loechner - Thursday, July 30, 2009
According to a new LinkedIn Research Network/Harris Poll in June, 2009, ...
- Study Finds U.S. Market For Cars From India, China
Marketing Daily, Karl Greenberg - Tuesday, July 28, 2009
Would-be owners tend to be young, well-educated, and affluent for their ag ...
- School Shoppers Looking Closely At Retail Value
Marketing Daily, Aaron Baar - Tuesday, July 28, 2009
"Wal-Mart has spent the past decade getting the brand right for themselves ...
- Consumers Consolidating Travel Loyalty Memberships
Marketing Daily, Tanya Gazdik - Tuesday, July 28, 2009
"As business travelers are traveling less for the short term, marketers c ...
- Everybody Likes To Watch: 90% Of Young Adults Use Video-Sharing Sites
Online Media Daily, Gavin O'Malley - Wednesday, July 29, 2009
By mixing brain-eating aliens with the prospect of free network programming, Hulu ...
- Study: Online and Offline Behavior Meshing
Online Media Daily, Gavin O'Malley - Tuesday, July 28, 2009
While the amount of time North American consumers spend online has plateaue ...
- Starcom: Mobile Data Users Connecting To Ads In Other Media
Online Media Daily, Mark Walsh - Tuesday, July 28, 2009
Almost two-thirds of mobile content consumers use their handheld devices to a ...
- Email Testing Layers Peeled Back
Research Brief, Jack Loechner - Wednesday, July 29, 2009
According to the eROI newest study on the Use of Analytics ...
- Restaurant Units Fall; Catering Opps Rise
Marketing Daily, Karlene Lukovitz - Monday, July 27, 2009
Nimble restaurants and food service businesses can benefit from a "can't be ...
- 'Clunkers' Looks To Be Boosted For July Sales
Marketing Daily, Karl Greenberg - Monday, July 27, 2009
"We think we will have an increase over June, and that SA ...
- Email Marketing Budgets Up, Ad Budgets Down
Research Brief, Jack Loechner - Tuesday, July 28, 2009
According to the June "2009 Marketing Trends Survey" by StrongMail Systems, ev ...
- Marketers Like Twitter More Than Consumers Do
Marketing Daily, Karl Greenberg - Saturday, July 25, 2009
Twitter's effectiveness as a marketing tool, they said, depends on consumers knowi ...
- Consumers Want New Food Products
Research Brief, Jack Loechner - Monday, July 27, 2009
A recent study conducted by Ipsos Marketing, Consumer Goods shows that wh ...
- Baby Boomers' Legacy: Change or Consumerism?
Around the Net In Brand Marketing, Thom Forbes - Friday, July 24, 2009
In the year that celebrates the 40th anniversary of Woodstock and t ...
- Private Label To Grow This Year: Mintel
Marketing Daily, - Thursday, July 23, 2009
Chicago consultancy Mintel the newest private label foods woo shoppers with premi ...
- Telmar Strikes Global Alliance, Introduces New Outdoor Media Planning System
MediaDailyNews, Joe Mandese - Friday, July 24, 2009
At a time when Madison Avenue appears obsessed with all things digita ...
- Click Fraud Could Cost As Much As $4.35 Billion
Online Media Daily, Laurie Sullivan - Thursday, July 23, 2009
Click Forensics and Anchor Intelligence released separate click fraud reports Thursday. Researche ...
- Upper Income Households Swinging Toward Lowes
Research Brief, Jack Loechner - Friday, July 24, 2009
According to the June Retail Ratings Report from BIGresearch, the race f ...
- J.D. Power Says Hyundai Genesis Was A Moon Shot
Marketing Daily, Karl Greenberg - Wednesday, July 22, 2009
The firm's inaugural Vehicle Launch Index, which quantified how well new a ...