- Study To Assess LGBT Market In Latin America, Europe
Marketing Daily, Karl Greenberg - Friday, February 26, 2010
Study sponsors are travel and tourism companies, and organizations include, for t ...
- From Trusted To Busted: Brands Have A Credibility Crisis
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
...
- Snippets On TV Ad Budgets and Digital Buys
Research Brief, Jack Loechner - Friday, February 26, 2010
A joint ANA and Forrester Research survey of more than 100 nation ...
- GM To Let Hummer Die As China Deal Falls Through
Marketing Daily, Karl Greenberg - Wednesday, February 24, 2010
Hummer was set to be sold off to Sichuan Tengzhong Heavy Industri ...
- Experian: Choose Delivery Method Based On Age
Marketing Daily, Aaron Baar - Wednesday, February 24, 2010
The rise of smartphones will likely mean an increase in mobile strategie ...
- CMO Council Probes 'Precision Marketing'
Marketing Daily, Sarah Mahoney - Wednesday, February 24, 2010
In a test for Best Western, council member Sandra Zoratti reports, "reven ...
- Online TV Viewing For Catch-Up
Research Brief, Jack Loechner - Thursday, February 25, 2010
According to Nielsen's online panel data of U.S. visitors to online ...
- Search And Decisiveness
Search & Performance Insider, Gord Hotchkiss - Thursday, February 25, 2010
My last two columns explored decisiveness within a very defined scope: colle ...
- Casinos No Longer Sure Bet For Entertainment
Marketing Daily, Aaron Baar - Tuesday, February 23, 2010
According to new Mintel study, 30% of U.S. adults said they visit ...
- Gaming Grabs Gals
Research Brief, Jack Loechner - Wednesday, February 24, 2010
A study from Q Interactive and Social Media World Forum of mo ...
- Study: Amazon Most Trusted Brand In U.S.
Marketing Daily, Mark Walsh - Tuesday, February 23, 2010
Amazon.com is the top-performing brand in the U.S. based on two k ...
- Pool Makes Splash At IAB: Reveals User-Selected Ads Five Times More Effective Than Pre-Roll
Online Media Daily, Joe Mandese - Tuesday, February 23, 2010
It may have seemed like a no-brainer when Publicis' VivaKi unit leak ...
- Study: Amazon Most Trusted Brand In U.S.
Online Media Daily, Mark Walsh - Monday, February 22, 2010
Amazon.com is the top-performing brand in the U.S. based on two k ...
- Mobile Phones Organize Lives
Research Brief, Jack Loechner - Tuesday, February 23, 2010
According to a new survey recently announced by Ruder Finn, Americans a ...
- Cheesecake Factory Names New President
Marketing Daily, - Friday, February 19, 2010
The Cheesecake Factory Inc. has named Michael E. Jannini as its n ...
- With Growing Financial Power, Black Outlook Is Rosy
Marketing Daily, Karl Greenberg - Friday, February 19, 2010
By 2013, the purchase power of African-Americans will reach $1.2 trillion, meani ...
- Dinner-Out Declines: Economy Not Sole Factor
Marketing Daily, Karlene Lukovitz - Friday, February 19, 2010
In short, even before the recession, adults across age groups were maki ...
- Brown Bagging and Generics Lead Consumer Spending Savings
Research Brief, Jack Loechner - Monday, February 22, 2010
The economy is turning around based on what one hears from economis ...
- Facebook Experiment Has Positive Impact For Bakery Chain
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
Wanting to see if social media is all it's cracked up ...
- Tiger Woods' Reputation Hasn't Improved, Firm Reports
Marketing Daily, - Friday, February 19, 2010
More bad news for Tiger Woods, according to The Marketing Arm's ranki ...
- Don't Forget the iPod
MoBlog, Mark Walsh - Friday, February 19, 2010
The iPod shouldn't be thought of by marketers as merely an afterthoug ...
- Digital Consumer Behavior Recap, 2009
Research Brief, Jack Loechner - Friday, February 19, 2010
According to a recent comScore study recaping key trends in the U. ...
- Doritos Most-Watched Online Super Bowl Ad
Marketing Daily, - Wednesday, February 17, 2010
Visible Measures, an independent third-party online video measurement firm, has released resul ...
- Toyota Shores Up Quality Control -- In Time?
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
"One might have guessed Toyota owners would switch their allegiance to oth ...
- Olympics Sponsors Benefit, As Do Competitors
Marketing Daily, Aaron Baar - Wednesday, February 17, 2010
According to a survey from market research firm Chadwick Martin Bailey ...
- Addressable TV Ad Trial: Viewers Tune Away 32% Less
MediaDailyNews, Joe Mandese - Wednesday, February 17, 2010
An important trial of a promising addressable TV advertising technology found th ...
- Poor Customer Service Costs Companies $83 Billion Annually
Research Brief, Jack Loechner - Thursday, February 18, 2010
Genesys, with research firm Greenfield Online and Datamonitor/Ovum analysts, measuring the co ...
- Neuromarketing Study Prompts Campbell To Change Soup Display
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
Campbell Soup is announcing changes to its condensed soup labels and she ...
- Ally Nabs Top Spot In Financial Services Site Study
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2010
"Ally's top score is a wake-up call to traditional financial services online ...
- Millennial: Mobile Brand Business Soared in 2009
Online Media Daily, - Tuesday, February 16, 2010
Trying to back up the assertion in its 2010 forecast that 20 ...