- Brand Keys: Amazon Was Busiest On Cyber Monday
Marketing Daily, Karl Greenberg - Tuesday, November 30, 2010
"Just because there are more platforms upon which one can place mon ...
- Study: QSRs Could Cut Calories, Preserve Profits
Marketing Daily, Karlene Lukovitz - Tuesday, November 30, 2010
People perceive value in combo meals even when these meals cost t ...
- Study: PNC, Ally, BofA Set Online Banking Bar
Marketing Daily, Tanya Gazdik - Tuesday, November 30, 2010
The approach is building brand loyalty in ways unseen anywhere else, sa ...
- Report: Holiday Boost For Smartphones, App Downloads
Online Media Daily, Mark Walsh - Tuesday, November 30, 2010
Signs of improved holiday sales so far this year appear to exte ...
- Study: Go-To-Market Process Has Blind Spots
Marketing Daily, Karlene Lukovitz - Monday, November 29, 2010
"Marketing tends to be preoccupied with staying on track with individual tactic ...
- The Intangibles Of Touch: Why People Prefer Brick-And-Mortar To Online Experiences
Online Media Daily, Gavin O'Malley - Monday, November 29, 2010
Amid unprecedented online holiday spending, Millward Brown wanted to know what kee ...
- Holidays Drive Mobile Ad Interaction
Online Media Daily, Mark Walsh - Tuesday, November 30, 2010
Mobile advertisers saw a bump in ad interaction rates during the Thanksgivi ...
- If Your Target Audience is Teen Holiday Shoppers...
Research Brief, Jack Loechner - Tuesday, November 30, 2010
According to a timely AMP Insights Holiday Shopping Behavior survey looking ...
- Young Video Viewers Will Pay for Their Online TV
VidBlog, Steve Smith - Tuesday, November 30, 2010
The jury is still out on Hulu Plus and even on Apple ...
- Study: Brand-Loyal Smartphone Owners Ain't
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 29, 2010
Sure to bring smiles to marketers' mouths -- and tears to the ...
- J.D. Power: Quicken Loans Tops In Satisfaction
Marketing Daily, Tanya Gazdik - Sunday, November 28, 2010
Quicken Loans ranks highest among primary mortgage lenders with a score ...
- As An Ad Medium, Social Media Now On Par With VOD, HDTV
Online Media Daily, Joe Mandese - Monday, November 29, 2010
Social media may have reached critical mass as a consumer medium, b ...
- In Video Ad Effectiveness, Targeting Trumps Length
Online Media Daily, Gavin O'Malley - Monday, November 29, 2010
In video ad campaigns, targeting has a far greater impact on ...
- Automotive Gaining on Communications For Top Radio Ad Category
Research Brief, Jack Loechner - Monday, November 29, 2010
Building on strong first and second quarters, Radio continued its upward trajecto ...
- Cord Cutting? Bah, Humbug! Magid Says Digital Video is Additive
VidBlog, Steve Smith - Monday, November 29, 2010
Only 1% of consumers report they have canceled subscription TV/Video services becau ...
- Cutting Back and Going Generic
Research Brief, Jack Loechner - Friday, November 26, 2010
The results of a recent The Harris Poll of 3,084 adults survey ...
- Clicks Are Just A Part Of The Picture
Research Brief, Jack Loechner - Thursday, November 25, 2010
One of online marketers' simplest metrics to keep track of, the clickthrou ...
- Mobile Advertising To Hit $1 Billion in 2011
Research Brief, Jack Loechner - Wednesday, November 24, 2010
A whitepaper from Smaato, utilizing consumer research for mobileSQUARED by Lightspeed Researc ...
- Study: Gen Y Puts Brakes On Car Ownership
Marketing Daily, Karl Greenberg - Monday, November 22, 2010
Cost of ownership was the biggest reason respondents gave for wanting ...
- Nielsen Launches Media Analytics, Taps Sequent's Moult To Run It
MediaDailyNews, Joe Mandese - Monday, November 22, 2010
Nielsen Co. Monday announced the creation of new "media analytics" initiative, a ...
- That's Entertainment; The Hispanic Expectation of Online Advertising
Research Brief, Jack Loechner - Tuesday, November 23, 2010
Findings presented by comScore chief research officer Josh Chasin, "A Closer Lo ...
- Sports Marketing Is Back, NHL Leads Pack
Marketing Daily, Karl Greenberg - Friday, November 19, 2010
Marketers are boosting their commitment to sports sponsorship. Major League Baseball, t ...
- Consumers Find An Additional $75 To Spend on Christmas This Year
Research Brief, Jack Loechner - Monday, November 22, 2010
According to a Gallup poll conducted in November, in which respondents we ...
- Survey: People Prefer Neutral Vs. Pharma Sites
Marketing Daily, Tanya Gazdik - Thursday, November 18, 2010
There is a "clear disconnect" in how pharma companies communicate with the ...
- Study: Put A Face On Those Social Sites
Marketing Daily, Aaron Baar - Thursday, November 18, 2010
Social media are more relationship based. Therefore, they need much more nurturi ...
- What Goes Up, Doesn't Come Down: Nielsen Finds TV Defying Multimedia Gravity
MediaDailyNews, Joe Mandese - Friday, November 19, 2010
In a trend that appears to defy media planning logic, if n ...
- Display Ad Impressions Climb
Research Brief, Jack Loechner - Friday, November 19, 2010
According to an overview of the U.S. online display advertising market f ...
- People Happier With Rental Cars; Enterprise No. 1
Marketing Daily, Tanya Gazdik - Wednesday, November 17, 2010
Stuart Greif, vice president of the travel practice at J.D. Power a ...
- A Room With A View+: Ball State Launches Real-World Interactive TV Lab, Teams With Industry Players
MediaDailyNews, Joe Mandese - Thursday, November 18, 2010
At a time when Madison Avenue and the TV industry are sti ...
- Dear Nielsen: Your Diaries Suck
MediaDailyNews, Joe Mandese - Wednesday, November 17, 2010
The ad industry's ratings watchdog, the Media Rating Council (MRC), has withdra ...