- Marketers, Prepare Your Mobile Web Plan
Marketing Daily, Aaron Baar - Tuesday, July 31, 2012
Everyone's talking about mobile strategy, and they have been for years. B ...
- Channel Integration Supported For Seamless Interaction
Research Brief, Jack Loechner - Tuesday, July 31, 2012
According to a new report, titled "Digital Shopper Relevancy" by Capgemini shoppe ...
- Wireless Tiered Plans Affecting Customer Satisfaction
Marketing Daily, Aaron Baar - Friday, July 27, 2012
More and more wireless customers are moving (or being moved) to tier ...
- The Farmers And The Cowmen Should Be Friends...
Research Brief, Jack Loechner - Monday, July 30, 2012
According to the IBM new survey of the marketing industry, chief marketi ...
- Store Brands Challenge National Brand Quality, Selection, And Price
Research Brief, Jack Loechner - Friday, July 27, 2012
According to a new study from Accenture, 64% of shoppers surveyed admitt ...
- Hotel Guest Satisfaction Continues To Dive
Marketing Daily, Tanya Gazdik - Wednesday, July 25, 2012
With the improving economy come increased travel and hotel stays, but custom ...
- J.D. Power: People Pleased With Compacts
Marketing Daily, Karl Greenberg - Wednesday, July 25, 2012
The study, based on owner evaluations of more than 80 vehicle attribut ...
- Restaurants And Babies Top Local Search and Growth Categories
Research Brief, Jack Loechner - Thursday, July 26, 2012
According to a new Insights Report, based on data from 563 milli ...
- Best Western, AAA Join For Pet Study
Marketing Daily, Tanya Gazdik - Tuesday, July 24, 2012
Fifty-one percent of travelers with pets say they would bring their pe ...
- Mobile Shoppers More Likely Product 'Evangelists'
Online Media Daily, Mark Walsh - Tuesday, July 24, 2012
A new survey by mobile ad network Greystripe suggests mobile shoppers a ...
- Teens Viewpoint on Digital Lives
Research Brief, Jack Loechner - Wednesday, July 25, 2012
Nine out of ten 13- to 17-year-olds have used some form ...
- TagMan Management Identifies Multichannel ROI, Risks
Online Media Daily, Laurie Sullivan - Sunday, July 22, 2012
As TagMan prepares to introduce a mobile application tag management tool, t ...
- Even Upper Income Daily Spending Down
Research Brief, Jack Loechner - Tuesday, July 24, 2012
According to a new Gallup Poll, U.S. consumers reported spending $70 p ...
- Workers Waste One Full Day On Social Media
Around the Net In OMD Europe, Nina Lentini - Sunday, July 22, 2012
When VoucherCodesPro noticed significantly high traffic on their money-saving website during worki ...
- LMX Family: Even Preschoolers Get Wired
Marketing Daily, Karl Greenberg - Friday, July 20, 2012
A lot of preschoolers today can do the multi-screen thing by t ...
- Supermarkets Aren't Just for Groceries Anymore
Marketing Daily, Tanya Gazdik - Sunday, July 22, 2012
Sales of prepared foods and ready-to-eat foods at retail will reach $32. ...
- MEC Tool Connects Brands To Big Events
MediaDailyNews, Wayne Friedman - Friday, July 20, 2012
Group M is using a new research tool from its MEC agen ...
- TVB Taps Schulman As CRO
MediaDailyNews, David Goetzl - Friday, July 20, 2012
TVB, the trade group that looks to encourage advertising at local station ...
- Direct Mail Hanging In
Research Brief, Jack Loechner - Monday, July 23, 2012
According to the Direct Marketing Association in the recently released 2012 Respon ...
- Sales Of Pet Supplies Defy Economy
Marketing Daily, Tanya Gazdik - Thursday, July 19, 2012
Despite the tepid economy, U.S. retail sales of non-food pet supplies total ...
- The Impact of Pinterest
Research Brief, Jack Loechner - Friday, July 20, 2012
According to new research from Compete's Online Shopper Intelligence Survey, Pinterest ...
- Survey: Big Gains Ahead In Back-To-School Shopping
Marketing Daily, Sarah Mahoney - Thursday, July 19, 2012
Remember last summer, when moms were abuzz with how they were skimpi ...
- Youth Won't Be Served
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
From an online survey of 7,213 adults in 19 countries, the fi ...
- Mobile Shopping Growing Exponentially
Research Brief, Jack Loechner - Thursday, July 19, 2012
Recent research, conducted by Deloitte Consulting LLP, shows that there may ...
- Is Social Media Approaching a Plateau?
The Social Graf, Erik Sass - Thursday, July 19, 2012
Some interesting data from the Association of National Advertisers shows that t ...
- Study: Many Marketers Missing Key Consumers
Marketing Daily, Aaron Baar - Tuesday, July 17, 2012
It's hard to believe, but in these times awash in data a ...
- Most Smartphoners Check Prices In Store
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2012
Fifty-five percent of smartphone owners say they use their mobile devices ...
- Two-Screen Viewing Creates Connected TV Users
Online Media Daily, Mark Walsh - Tuesday, July 17, 2012
Two-screen viewing has taken hold. More than half (52%) of adult ce ...
- Where Bookworms Go For Sustenance
Research Brief, Jack Loechner - Wednesday, July 18, 2012
As part of the exploration of the new ecosystem of books, accordi ...
- Social Media Can Cause Anxiety
The Social Graf, Erik Sass - Wednesday, July 18, 2012
If social media has ever left you with that ambient feeling ...