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Results for July 2012
Marketers, Prepare Your Mobile Web Plan
Marketing Daily, Aaron Baar - Tuesday, July 31, 2012
Everyone's talking about mobile strategy, and they have been for years. But ...
Channel Integration Supported For Seamless Interaction
Research Brief, Jack Loechner - Tuesday, July 31, 2012
According to a new report, titled "Digital Shopper Relevancy" by Capgemini shoppers ...
Wireless Tiered Plans Affecting Customer Satisfaction
Marketing Daily, Aaron Baar - Friday, July 27, 2012
More and more wireless customers are moving (or being moved) to tiered ...
The Farmers And The Cowmen Should Be Friends...
Research Brief, Jack Loechner - Monday, July 30, 2012
According to the IBM new survey of the marketing industry, chief marketing ...
Store Brands Challenge National Brand Quality, Selection, And Price
Research Brief, Jack Loechner - Friday, July 27, 2012
According to a new study from Accenture, 64% of shoppers surveyed admitted ...
Hotel Guest Satisfaction Continues To Dive
Marketing Daily, Tanya Gazdik Irwin - Wednesday, July 25, 2012
With the improving economy come increased travel and hotel stays, but customer ...
J.D. Power: People Pleased With Compacts
Marketing Daily, Karl Greenberg - Wednesday, July 25, 2012
The study, based on owner evaluations of more than 80 vehicle attributes ...
Restaurants And Babies Top Local Search and Growth Categories
Research Brief, Jack Loechner - Thursday, July 26, 2012
According to a new Insights Report, based on data from 563 million ...
Best Western, AAA Join For Pet Study
Marketing Daily, Tanya Gazdik Irwin - Tuesday, July 24, 2012
Fifty-one percent of travelers with pets say they would bring their pets ...
Mobile Shoppers More Likely Product 'Evangelists'
Online Media Daily, Mark Walsh - Tuesday, July 24, 2012
A new survey by mobile ad network Greystripe suggests mobile shoppers are ...
Teens Viewpoint on Digital Lives
Research Brief, Jack Loechner - Wednesday, July 25, 2012
Nine out of ten 13- to 17-year-olds have used some form of ...
TagMan Management Identifies Multichannel ROI, Risks
Online Media Daily, Laurie Sullivan - Sunday, July 22, 2012
As TagMan prepares to introduce a mobile application tag management tool, the ...
Even Upper Income Daily Spending Down
Research Brief, Jack Loechner - Tuesday, July 24, 2012
According to a new Gallup Poll, U.S. consumers reported spending $70 per ...
Workers Waste One Full Day On Social Media
Around the Net In OMD Europe, Nina Lentini - Sunday, July 22, 2012
When VoucherCodesPro noticed significantly high traffic on their money-saving website during working ...
LMX Family: Even Preschoolers Get Wired
Marketing Daily, Karl Greenberg - Friday, July 20, 2012
A lot of preschoolers today can do the multi-screen thing by the ...
Supermarkets Aren't Just for Groceries Anymore
Marketing Daily, Tanya Gazdik Irwin - Sunday, July 22, 2012
Sales of prepared foods and ready-to-eat foods at retail will reach $32.45 ...
MEC Tool Connects Brands To Big Events
MediaDailyNews, Wayne Friedman - Friday, July 20, 2012
Group M is using a new research tool from its MEC agency ...
TVB Taps Schulman As CRO
MediaDailyNews, David Goetzl - Friday, July 20, 2012
TVB, the trade group that looks to encourage advertising at local stations, ...
Direct Mail Hanging In
Research Brief, Jack Loechner - Monday, July 23, 2012
According to the Direct Marketing Association in the recently released 2012 Response ...
Sales Of Pet Supplies Defy Economy
Marketing Daily, Tanya Gazdik Irwin - Thursday, July 19, 2012
Despite the tepid economy, U.S. retail sales of non-food pet supplies totaled ...
The Impact of Pinterest
Research Brief, Jack Loechner - Friday, July 20, 2012
According to new research from Compete's Online Shopper Intelligence Survey, Pinterest is ...
Survey: Big Gains Ahead In Back-To-School Shopping
Marketing Daily, Sarah Mahoney - Thursday, July 19, 2012
Remember last summer, when moms were abuzz with how they were skimping ...
Youth Won't Be Served
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
From an online survey of 7,213 adults in 19 countries, the firm ...
Mobile Shopping Growing Exponentially
Research Brief, Jack Loechner - Thursday, July 19, 2012
Recent research, conducted by Deloitte Consulting LLP, shows that there may be ...
Is Social Media Approaching a Plateau?
The Social Graf, Erik Sass - Thursday, July 19, 2012
Some interesting data from the Association of National Advertisers shows that the ...
Study: Many Marketers Missing Key Consumers
Marketing Daily, Aaron Baar - Tuesday, July 17, 2012
It's hard to believe, but in these times awash in data and ...
Most Smartphoners Check Prices In Store
Marketing Daily, Sarah Mahoney - Wednesday, July 18, 2012
Fifty-five percent of smartphone owners say they use their mobile devices to ...
Two-Screen Viewing Creates Connected TV Users
Online Media Daily, Mark Walsh - Tuesday, July 17, 2012
Two-screen viewing has taken hold. More than half (52%) of adult cell ...
Where Bookworms Go For Sustenance
Research Brief, Jack Loechner - Wednesday, July 18, 2012
As part of the exploration of the new ecosystem of books, according ...
Social Media Can Cause Anxiety
The Social Graf, Erik Sass - Wednesday, July 18, 2012
If social media has ever left you with that ambient feeling of ...
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