- Social Media Marketing Spend To Double+ By '17
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 30, 2013
New forecasts suggest that social media marketing spend in Europe will rea ...
- Subway, Apple Lead BrandZ Top Brand-Value Growers
Marketing Daily, Karlene Lukovitz - Tuesday, April 30, 2013
Subway and Apple lead the list of the eight brands that ha ...
- TripAdvisor Tops In Value, Satisfaction
Marketing Daily, Tanya Gazdik - Tuesday, April 30, 2013
TripAdvisor scored the best among online travel services providers, according to YouG ...
- Small Businesses Turning To Digital, Mobile
Marketing Daily, Aaron Baar - Monday, April 29, 2013
According to a new survey conducted by AT&T, a full two-thirds ...
- Integrating Marketing Key, Yet Challenges Remain
MediaDailyNews, Steve McClellan - Monday, April 29, 2013
Integrated marketing communications is easier said than done -- and marketers fa ...
- Tap Me, Touch Me, Swipe Me: Tablets Flex Some Branding Muscle
Mobile Insider, Steve Smith - Tuesday, April 30, 2013
Tablets have already captured many media buyers' hearts, but new ad effectivene ...
- Retailers and Consumers Out of Sync Regarding Shopping Expectations and Experience
Research Brief, Jack Loechner - Tuesday, April 30, 2013
According to new research by Accenture, the "Seamless Retail Study," 49% ...
- Retailers Focus On Digital, Not Global, Expansion
Marketing Daily, Sarah Mahoney - Friday, April 26, 2013
The drop is most notable in Asian expansion efforts, as retailers foc ...
- Convenience Trumps Caution
Research Brief, Jack Loechner - Monday, April 29, 2013
According to the 2013 Consumer Mobile Insights study by Jumio and Harr ...
- The Truth About Mother's Day
Engage:Moms, Rodney Collins - Friday, April 26, 2013
Next month, mothers in more than 80 countries around the world wi ...
- 2012 Ad Spend Up Worldwide, Nielsen Finds
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
In 2012, a year that saw increases in ad spend for ...
- Tablet Satisfaction Carries Huge Halo Effect
Marketing Daily, Aaron Baar - Thursday, April 25, 2013
"Having the experience [of sharing] with their household, they [all] get ...
- Google, Bing, Yahoo Still Anchor For Finding Information
Online Media Daily, Laurie Sullivan - Thursday, April 25, 2013
Many people begin their search for goods and services on Google, Yah ...
- Nielsen Backpedals On Ratings Dominance, Acknowledges It's Not Yet The Online Standard
Online Media Daily, Joe Mandese - Friday, April 26, 2013
After a series of chest-thumping quarterly earnings calls in which he essential ...
- Discovering A Valuable Digital Audience Segment
Research Brief, Jack Loechner - Friday, April 26, 2013
According to Turn, Inc., as brands and agencies work with technology provide ...
- Red Bull Tops 'SlateScore' YouTube Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2013
Importantly, the analysis found that the top 500 YouTube brands have ...
- 10 Million Smart Glasses To Ship In Next 4 Years
Online Media Daily, Laurie Sullivan - Wednesday, April 24, 2013
Some 10 million smart glasses will ship worldwide between 2012 and 20 ...
- Watch TV "On Your Own Schedule"?
Research Brief, Jack Loechner - Thursday, April 25, 2013
According to the results of The Harris Poll recently, 78% of America ...
- Mobile's Elite: Younger, Richer Than Marketers Realize
Marketing Daily, Sarah Mahoney - Tuesday, April 23, 2013
"When you look at the data as a whole," Forrester analyst Melis ...
- Trade Shows Good, But Measurement Bad
Marketing Daily, Karl Greenberg - Tuesday, April 23, 2013
Not that you don't get leads from shows, but what do y ...
- Who Drives A Minivan?
Marketing Daily, Nina Lentini - Wednesday, April 24, 2013
Top 10 DMAs in which adults drive a minivan: ...
- Social Video Report Says Entertainment And CMG/FMCG Tops In First Quarter
Research Brief, Jack Loechner - Wednesday, April 24, 2013
According to the recent study by the Video technology company Unruly, Entertainme ...
- Just 4% Of Broadsheet Readers Willing To Pay
Around the Net In OMD Europe, Nina Lentini - Monday, April 22, 2013
The Digital Entertainment Survey, conducted by Wiggin LLP, found that 12% s ...
- Younger Consumers Seek Good Brand Experience
Marketing Daily, Karl Greenberg - Monday, April 22, 2013
Said Nancy Smith, founder and CEO of Analytic Partners: "No longer a ...
- Affluents Will Maintain Spending Levels
Marketing Daily, Aaron Baar - Monday, April 22, 2013
According to the American Affluence Research Center's semiannual tracking study of t ...
- Giants, Yankees, BoSox Scoring On Social Media
Marketing: Sports, Barry Janoff - Tuesday, April 23, 2013
Baseball fans are passionate, loyal and very protective of their game's perceiv ...
- A Fourth of Americans Age 6 to 34 Are Hispanic
Research Brief, Jack Loechner - Tuesday, April 23, 2013
According to a new report from Experian Marketing Services, the largest racial/ethn ...
- Mobile Music Streaming To Overtake Downloads
Around the Net In OMD Europe, Nina Lentini - Sunday, April 21, 2013
Revenue from mobile streamed music service is expected to rise over 4 ...
- More Accessing BBC IPlayer From Tablets Than Phones
Around the Net In OMD Europe, Nina Lentini - Sunday, April 21, 2013
Forty-one million requests were made for TV and radio programmes from tablet ...
- British On Twitter A Combined 28 Million Hours Per Day
Around the Net In OMD Europe, Nina Lentini - Sunday, April 21, 2013
The figures, commissioned by First Direct and collated by OnePoll, found th ...