- Mobile Is The Best Driver of Ad Receptiveness
MAD, Steve McClellan - Monday, September 29, 2014
That's according to new research from IPG Media Lab and YuMe, whi ...
- Digital Shoppers Less Interested In Social Media
Marketing Daily, Sarah Mahoney - Monday, September 29, 2014
"Despite the surge in Facebook's ad revenues and marketing innovations like Twitter ...
- Brand Advocates Are Plentiful, Knowledgeable
Marketing Daily, Aaron Baar - Monday, September 29, 2014
"They're not zealots in any way," Needle president and COO Scott Pulsiph ...
- America's 67.5 Million Affluents Garner 60% Of U.S. HH Income In 23% Of U.S. Households
Research Brief, Jack Loechner - Tuesday, September 30, 2014
According to the recently released 2014 Ipsos Affluent Survey USA, the Afflue ...
- A Day In The Life Of A Marketer
Marketing Daily, Karl Greenberg - Monday, September 29, 2014
Woke up, got out of bed, I dragged a comb across ...
- ... Just The Facts
Research Brief, Jack Loechner - Monday, September 29, 2014
Thanks to Pew Research, and author Jens Manuel Krogstad, we have so ...
- Millennials' Impressions Come First From WOM
Research Brief, Jack Loechner - Friday, September 26, 2014
According to a report from the market research firm Keller Fay Grou ...
- Premium Ad Video Racing To Programmatic
Research Brief, Jack Loechner - Thursday, September 25, 2014
According Adap.tv's 2014 US Video State of Industry report, premium video ...
- Effective Consumer Engagement On Mobile
Research Brief, Jack Loechner - Wednesday, September 24, 2014
According to a new study by MillwardBrown, Getting Mobile Right, US markete ...
- Kids' Smartphone, Tablet Usage Increasing
Marketing Daily, Aaron Baar - Monday, September 22, 2014
Seventy-one percent of households in 2014 with a child between the ag ...
- Mobile Consumers & Holiday Shopping Time
MobileShopTalk, Chuck Martin - Tuesday, September 23, 2014
As holiday sales forecasts start to come in, retailers tapping into mobi ...
- More Than Wedding Bells Responsible For Booming Online Appliance Sales
Research Brief, Jack Loechner - Tuesday, September 23, 2014
Small Appliances are being shopped by all types of consumers and a ...
- Beaconed Once: 45% Engagement; Beaconed Twice: 313% Drop in App Usage
MobileShopTalk, Chuck Martin - Monday, September 22, 2014
Nearly half of shoppers who are beaconed during a shopping trip enga ...
- US Largest Digital & Alternative Market As Worldwide A&M Exceeds $1 Trillion
Research Brief, Jack Loechner - Monday, September 22, 2014
According to PQ Media, Global digital & alternative (D&A) media revenues increas ...
- Local Media Revenue Poised To Reach $140 Billion, Granular Targeting Cited
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Local media revenue is on track to reach $137 billion this ye ...
- Road To Rio: WPP Extends Its Brazilian Shopping Binge
MAD, Steve McClellan - Thursday, September 18, 2014
The holding company has just completed its fourth Brazilian M&A deal th ...
- CE Buyers Like To Go In-Store To Buy
Marketing Daily, Aaron Baar - Thursday, September 18, 2014
When it comes to product awareness, news and reviews and word-of-mouth driv ...
- Simmons Loses MRC Accreditation, 'Declines' Cited
MediaDailyNews, Joe Mandese - Thursday, September 18, 2014
In a potential blow to its credibility, Simmons has lost Media Rati ...
- Beaconing on Tap for Retailers to Reach Holiday Shoppers
MobileShopTalk, Chuck Martin - Friday, September 19, 2014
The early holiday shopping forecasts are starting to come out and beaco ...
- Expansion Without Dilution: The Affluent Population Grows In Size And Spending Power
Engage:Affluent, Stephen Kraus - Thursday, September 18, 2014
This morning we released the 2014 Ipsos Affluent Survey USA, marking o ...
- Samsung Tops Landor's Breakaway Brand List
Marketing Daily, Tanya Gazdik - Wednesday, September 17, 2014
Down-to-earth brands such as Puffs, Chex, and Bounty have outperformed digital gian ...
- Women 50 And Over Are Not Your Parent's Boomers
Marketing Daily, Karl Greenberg - Wednesday, September 17, 2014
First off, women born between 1946 and 1964 disagree that they a ...
- Unreliable Mobile Clicks Have Bad Impact On Ad Engagement
Mobile Marketing Daily, Mark Walsh - Thursday, September 18, 2014
Click-through rate has long been faulted as a measure of ad effectivene ...
- Quantifying Social Media Advertising Contribution
Research Brief, Jack Loechner - Thursday, September 18, 2014
According to a new study by AOLplatforms, social media has emerged ...
- PC Games Still Attract Crowds
Marketing Daily, Aaron Baar - Tuesday, September 16, 2014
Nearly half of all PC gamers had visited a Web site ...
- Media Research Guru McDonough To Leave Nielsen At Year-End, No Succession Announced
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2014
Pat McDonough, a long-time Nielsen executive who was key to the developme ...
- More Travel Booking Going Mobile
MoBlog, Mark Walsh - Wednesday, September 17, 2014
New research from retargeting ad platform Criteo reveals that mobile is playi ...
- The Case For Management Intuition For The Next 50 Years
Research Brief, Jack Loechner - Wednesday, September 17, 2014
Intuition (Quick And Ready Insight... Webster) forms over time, says McKinsey ...
- NFL Opinion, Loyalty Way Down, But Teams Keep Fans
Marketing Daily, Karl Greenberg - Monday, September 15, 2014
YouGov BrandIndex says people's opinion hasn't been this bad since 2012 wh ...
- Department Stores Make Mobile Gains, But Gaps Remain
MoBlog, Mark Walsh - Tuesday, September 16, 2014
Shoppers at department stores including Macy's and Bloomingdale's will be among t ...