- Risks And Rewards For Advertisers Aligning With Transgender Content
MAD, Larissa Faw - Monday, June 29, 2015
With ABC Family's "Becoming Us," TLC's July 15 debut of "I ...
- 60% Of Apparel Retailers On Five Social Channels; 86% On Four
Research Brief, Jack Loechner - Tuesday, June 30, 2015
91% of retailers now have a presence on two or more soci ...
- Higher Paid-Search Spend Doesn't Always Lead To Better Results, ROI
SearchBlog, Laurie Sullivan - Tuesday, June 30, 2015
Advertisers spent $183 million for the top 1,000 apparel paid-search keywords ...
- Smartphone Consumers Search on Google, Shop on Amazon
MobileShopTalk, Chuck Martin - Sunday, June 28, 2015
Smartphone shoppers look to Google for information but when it comes ...
- Coupons A Source Of Profit, Not Marketing Expense
Research Brief, Jack Loechner - Monday, June 29, 2015
According the Electronic Retailing Association blog by Greg Sheppard, CEO of Affilia ...
- Chase Outranks Other Banks In Social Media Prowess
Marketing Daily, Tanya Gazdik - Friday, June 26, 2015
Chase Bank came out on top in a recent analysis by NetBa ...
- Teens Like What Their Folks Like !?
Research Brief, Jack Loechner - Friday, June 26, 2015
According to New research from Mintel, while there are a number ...
- 54% Mobile Bank While at Work, 17% When on a Date
MobileShopTalk, Chuck Martin - Thursday, June 25, 2015
While mobile wallets and payments continue to lag, the ability to ...
- Cross Channel Measurement Key To Targeting
Research Brief, Jack Loechner - Thursday, June 25, 2015
Client-side marketers, polled in March 2015 by Econsultancy with Adobe, still struggl ...
- Marketers Fail At Using Emotional Drivers To Reach Millennials
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 24, 2015
Millennials make purchases based largely on anxiety or empowerment, and understanding tho ...
- People Behave Differently On Mother's Day Versus Father's Day
MAD, Larissa Faw - Tuesday, June 23, 2015
That's according to Tremor Video, which analyzed the differences between where peop ...
- Marketing Automation Software: Little Used But Oft Requested
Research Brief, Jack Loechner - Wednesday, June 24, 2015
Along with managing vast databases of customer data, marketing automation software ...
- Internet Ad Spend Will Overtake TV By 2017
Around the Net In MAD London, Sean Hargrave - Tuesday, June 23, 2015
According to the Publicis Groupe-owned media agency's new Advertising Expenditure Forecasts, t ...
- Are Smartphones Killing Wikipedia?
Around the Net in Mobile, Gavin O'Malley - Tuesday, June 23, 2015
Efforts to revive Wikipedia and its army of volunteer editors appear ...
- Pay-TV Providers Hammered From All Sides
Research Brief, Jack Loechner - Tuesday, June 23, 2015
According to a new Q1 2015 Digitalsmiths survey, 7.7% of respondents switch ...
- Four In Ten UK Internet Users Are Blocking Ads
Around the Net In MAD London, Sean Hargrave - Monday, June 22, 2015
Four in ten (39%) of UK Internet users use ad-blocking technology ...
- Dad Won't Be Getting As Many Gifts For Father's Day This Year
MAD, Larissa Faw - Friday, June 19, 2015
Although six in 10 Americans plan to celebrate Father's Day this yea ...
- Internet of Things Drives New Era of Living Services
Research Brief, Jack Loechner - Monday, June 22, 2015
According to a new report from Accenture, a new era of high ...
- Google Builds AI Image Network That Could Benefit Search, Creative Ad Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2015
Improvements in image recognition for Google mean building an artificial neural netwo ...
- Online Retail Mobile Forecast: 55% of Traffic, 26% of Sales
MobileShopTalk, Chuck Martin - Thursday, June 18, 2015
Summer is over and now it's time to plan for mobile holid ...
- More Time Spent On Mobile Shopping; More Sales From Desktop
Research Brief, Jack Loechner - Friday, June 19, 2015
According to research findings presented by Andrew Lipsman, vice president, marketing a ...
- Young Fathers More Confident Than Non-Dads
Around the Net In MAD London, Sean Hargrave - Thursday, June 18, 2015
New research by IPG Mediabrands agency Initiative finds that fathers ages ...
- Mobile Commerce Forecasting & Consumer Behavior
MobileShopTalk, Chuck Martin - Wednesday, June 17, 2015
Predicting mobile commerce trends and developments can sometimes be based on t ...
- Social Media Is The GO-TO For Small Business Marketers
Research Brief, Jack Loechner - Thursday, June 18, 2015
Social Media Examiner's seventh annual Social Media Marketing Industry Report, a surv ...
- Two-Thirds Of Millennial TV Viewing Is Traditional TV
Around the Net In MAD London, Sean Hargrave - Wednesday, June 17, 2015
TV accounts for 65% of young people's total viewing, compared with t ...
- 'Who's Your Daddy:' Y&R's Comprehensive Take On Fathers
MAD, Steve McClellan - Tuesday, June 16, 2015
When it comes to loyalty, brands can count on dads more th ...
- Band Aid, Amazon, Craftsman Are Top Brands For Dad
Marketing Daily, Tanya Gazdik - Wednesday, June 17, 2015
"Fifty percent retention in a world where brand loyalty is hard ...
- Longer Form Videos Catching On With Mobile Users
Research Brief, Jack Loechner - Wednesday, June 17, 2015
According to a new survey by the Interactive Advertising Bureau (IAB), "Mobi ...
- The Mystery Is Over, Poltrack Wins 2015 'Ephron' Award
MediaDailyNews, Joe Mandese - Monday, June 15, 2015
CBS Chief Research Officer David Poltrack has won the ARF's 2015 "Erw ...
- Smartphone Shopping: 35% of Traffic, 18% of Orders
MobileShopTalk, Chuck Martin - Monday, June 15, 2015
Thanks to mobile, people no longer go shopping; they always are shoppin ...