- Number Of Regular Linear TV Watchers Will Start To Fall In 2016
MAD, Larissa Faw - Friday, July 31, 2015
The decline of linear TV viewing is in direct correlation with t ...
- Average User Spends 45 Minutes Per Day On Facebook
Around the Net In MAD London, Sean Hargrave - Friday, July 31, 2015
New figures released by Facebook have revealed that the average user ...
- Listen To The Music: Ignition's New Fan Report
MAD, Larissa Faw - Thursday, July 30, 2015
The majority of people (56%) listen to at least 10 music genre ...
- Streaming And Time Shifting Each 25% Of Viewing Time
Research Brief, Jack Loechner - Friday, July 31, 2015
Digital streaming now represents an estimated one-quarter of time spent watching T ...
- CMOs Want Better Data Expertise
Marketing Daily, Aaron Baar - Wednesday, July 29, 2015
"Agencies are going to get a bit of a wake up ca ...
- Ya Gotta Get Digital Right For Effective Marketing
Research Brief, Jack Loechner - Thursday, July 30, 2015
Digital has become a part of everyday life for most Americans. Smartphone ...
- Pediatricians Warn Against 'Sharenting'
Social Media Insider, Erik Sass - Wednesday, July 29, 2015
As a new father, I get the impulse to share everything yo ...
- 59% of Businesses Leverage IoT Data for Digital Marketing
Connected Thinking, Chuck Martin - Wednesday, July 29, 2015
Many businesses already are using IoT data to back up their digit ...
- Boosting Hispanic Advertising Leads To Sales Spurt For CPG, Retail Brands
MAD, Steve McClellan - Tuesday, July 28, 2015
Consumer packaged goods and retail marketers are seeing a direct correlation betwe ...
- Accenture Invests $200 Million In Design Business
MediaDailyNews, Laurie Sullivan - Tuesday, July 28, 2015
Accenture has invested about $200 million to build and strengthen the desi ...
- Consumers Trading Brick and Mortar for e-Tailers And Free Shipping
Research Brief, Jack Loechner - Wednesday, July 29, 2015
As Americans increasingly rely on the internet for everything from reading t ...
- Google Rebuilds Dynamic Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2015
Google has completely redesigned Dynamic Search Ads, diminishing the role of keywo ...
- Consumers Greet The Day With Social Media Apps
The Social Graf, Erik Sass - Wednesday, July 29, 2015
Social media apps are the first thing people check on their smartphon ...
- UK Ad Market Growth Outpaces Rest Of EU
Around the Net In MAD London, Sean Hargrave - Tuesday, July 28, 2015
The UK ad market appears to be in strong health as t ...
- IoT Marketing Base to Triple to 39 Billion Connected Devices
Connected Thinking, Chuck Martin - Tuesday, July 28, 2015
The overall size of the market of the Internet of Things kee ...
- TV Ad Spend Up 11.5% - Not Bad For The Channel The Internet 'Killed'
London Blog, Sean Hargrave - Tuesday, July 28, 2015
Internet advertising continues to rise as ad spend increases. But if y ...
- Mobile Advertising Can Reach Consumers On-The-Go
Research Brief, Jack Loechner - Tuesday, July 28, 2015
According to Kenneth Harlan, co-founder and Chief Executive Officer of MobileFuse, a ...
- Customer Satisfaction With Social Media Rises
The Social Graf, Erik Sass - Tuesday, July 28, 2015
Americans are pretty happy with the platforms that dominate our online activit ...
- The Top 5 IoT Success Factors for Media & Entertainment Companies
Connected Thinking, Chuck Martin - Monday, July 27, 2015
As more businesses dive into the Internet of Things, one of t ...
- Mobile Entrenching Itself As First Screen
Research Brief, Jack Loechner - Monday, July 27, 2015
According to The Salesforce Marketing Cloud Report, based on global advertising da ...
- Mobile Shopping To $217.4 Billion By 2019
Research Brief, Jack Loechner - Friday, July 24, 2015
According to a new report from Javelin Strategy and Research, "Mobile Onli ...
- Mobile Taking More Of The Search Budget Amid Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2015
Mobile continues to drive brand budgets in search advertising as nearby search ...
- 79% of Big Companies Using IoT Technologies
Connected Thinking, Chuck Martin - Thursday, July 23, 2015
Most major companies have Internet of Things initiatives in place today a ...
- Real-Time Personalization Boosts Lift and Conversion
Research Brief, Jack Loechner - Thursday, July 23, 2015
58% of marketers worldwide used real-time personalization, data-driven personalization completed in le ...
- Using Search Data To Personalize Prices, Discounts Online
SearchBlog, Laurie Sullivan - Thursday, July 23, 2015
It seems that 51% of retailers want to personalize prices for specif ...
- Social Media Creates Brand Awareness For Marketers
Research Brief, Jack Loechner - Wednesday, July 22, 2015
Social media marketing today is largely used to build awareness and exposur ...
- Harness the Switching Economy
Research Brief, Jack Loechner - Tuesday, July 21, 2015
Though customer expectations have steadily risen in 10 years, most companies ha ...
- Labor Day Searches - What Marketers Need To Know
SearchBlog, Laurie Sullivan - Tuesday, July 21, 2015
Connecting with consumers during their time of need has been Google's mant ...
- Ad Industry Needs A Data Auditing Firm
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
There's a lot of bad, dirty data floating around and the indust ...
- Internet Connections Coming: 25 Billion Things, 4 Billion People
Connected Thinking, Chuck Martin - Monday, July 20, 2015
By the end of this year, four times more things than peop ...