- The Eyes Have It... From The Customer's Point Of View
Research Brief, Jack Loechner - Tuesday, January 19, 2016
Most consumers cannot readily explain why they sample a new product ...
- How Will The Fourth Industrial Revolution Impact Search Advertisers, Marketers?
SearchBlog, Laurie Sullivan - Tuesday, January 19, 2016
How will the Fourth Industrial Revolution impact search advertising and marketing? Infosy ...
- Expect To See More Rewards Attached To Mobile Video Ads
Mobile Marketing Daily, Ben Frederick - Friday, January 15, 2016
According to new research from the Winterberry Group, mobile video ads wi ...
- Data Matters; A Central Pillar Of Business
Research Brief, Jack Loechner - Monday, January 18, 2016
According to the Global Alliance of Data-Driven Marketing Associations (GDMA), and t ...
- Majority Of Search Clicks Move To Mobile, Conversions Stay With Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 15, 2016
Mobile -- where search continues to gain greater importance -- will like ...
- How Many Videos Have You Watched Today?
VidBlog, P.J. Bednarski - Monday, January 18, 2016
...On your smartphone? Park Associates research about Americans' mobile viewing habits a ...
- Digital Shift Supports Media Career
Research Brief, Jack Loechner - Friday, January 15, 2016
According to an article from Business Insider, reported by Matt Rosoff, ...
- Adland Optimism Low Despite Olympics And Euro 2016
Around the Net In MAD London, Sean Hargrave - Thursday, January 14, 2016
Marketers' confidence about future business performance has fallen to the lowest ra ...
- Apple Watch Dominating Smartwatch Sales
Around the Net In MAD London, Sean Hargrave - Thursday, January 14, 2016
The Apple Watch seized a sizable share of the global smartwatch mark ...
- Latest Bellwether Figures -- Abandon Hope Or Steady As She Goes?
London Blog, Sean Hargrave - Thursday, January 14, 2016
Marketers' confidence is down but if interest rate rises are gradual, t ...
- Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Equity
MediaDailyNews, Laurie Sullivan - Wednesday, January 13, 2016
The ability for paid advertising to impact stock price depends on t ...
- Content Critical For Conversion and Sales
Research Brief, Jack Loechner - Thursday, January 14, 2016
According to an Ascend2 survey of marketing, sales and business professionals arou ...
- Mobile Programmatic -- IAB Uncovers 'Disconnnect' Between Usage And Understanding
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Marketers are increasingly buying mobile programmatically but there is a "clear disconnec ...
- A Case For More Mobile Advertising
Research Brief, Jack Loechner - Wednesday, January 13, 2016
Most likely, the television is no longer the dominant screen in yo ...
- Retailers Lag On Email Personalization, Cross-Channel Integration
Email Marketing Daily, Jess Nelson - Monday, January 11, 2016
Nearly half of retailers are missing out on an easy marketing opportuni ...
- Lower Income Tech Users Use More Tech
Research Brief, Jack Loechner - Tuesday, January 12, 2016
According to Nielsen's third-quarter Total Audience Report, focused on media habits ...
- Smart Home Technology Mainstreams Early
Research Brief, Jack Loechner - Monday, January 11, 2016
According to the results of the Smart Home Marketplace Survey from Coldwe ...
- JetBlue Makes Biggest Gains In Holiday Travel Perception
Marketing Daily, Tanya Gazdik - Friday, January 8, 2016
Anyone who flies regularly has likely noticed that planes seem to ...
- Saatchi & Saatchi Says Marketers And Agencies Are Not Marketing to Moms Properly
Mediapsssst, Richard Whitman - Thursday, January 7, 2016
According to the survey, 51 percent of the moms feel most ...
- Meet More, Accomplish More, Says Sales And Marketing
Research Brief, Jack Loechner - Friday, January 8, 2016
According to ToutApp, releasing the results of a study examining the frequen ...
- Millennials Continue To Challenge Marketers
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2016
As shoppers, Millennials are different from older generations. While they prioritize val ...
- Reading Or TV, What's Your Spare Time Proclivity?
Research Brief, Jack Loechner - Thursday, January 7, 2016
According to a recent a recent Nielsen global survey, our spare ti ...
- Mobile Optimization Needs To Be A Higher Priority For Email Marketers
Email Marketing Daily, Jess Nelson - Tuesday, January 5, 2016
Increasing subscriber engagement is the highest-ranking business objective for email marketers ...
- Global Tech Spending To Hit $2.9 Trillion In 2016
MediaDailyNews, Laurie Sullivan - Tuesday, January 5, 2016
Global technology spending for business and government will rise about 4.5% ...
- Generation Z Digital Connections
Research Brief, Jack Loechner - Wednesday, January 6, 2016
According to a new Refuel Agency survey, teens (GenZ 13-15) are mo ...
- Should Email Marketing Have A Curfew?
Email Marketing Daily, Jess Nelson - Monday, January 4, 2016
Email marketers might want to rethink how they alert subscribers about incomi ...
- Email Marketing Continues To Grow, But Slowly
Email Marketing Daily, Jess Nelson - Monday, January 4, 2016
Email marketing is still a business-to-business (B2B) sales driver that experienced ...
- Coldwell Banker Reveals Smart Home Data
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2016
The survey found that smart home technology is primed to become mainstre ...
- Ooyala Report: Viewers Diverge, Platforms Converge
VidBlog, P.J. Bednarski - Tuesday, January 5, 2016
Ooyala's new State of the Broadcast Industry 2016 also says "broadcasters a ...
- Splash Out Or Ship Out -- The Mindsets That May Save January
London Blog, Sean Hargrave - Monday, January 4, 2016
There's still some consumer life out there, although it is January, accordi ...