- UK Consumer Confidence Slumps
Around the Net In MAD London, Sean Hargrave - Thursday, June 30, 2016
UK consumer confidence has slumped following the vote to leave the Europe ...
- Democratic Group Prepares Donald Trump Research To Unload
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, June 30, 2016
American Bridge, the opposition research group, is preparing research with which ...
- Reap What You Sow -- UK Papers Will Be Hit Hardest By Brexit Ad Slump
London Blog, Sean Hargrave - Thursday, June 30, 2016
The leading tabloids called for Brexit and have put themselves front ...
- The Telephone: Critical Offline Interaction Of The Omnichannel Customer
Research Brief, Jack Loechner - Thursday, June 30, 2016
According to the 2016 Call Intelligence Index published by Invoca, analyzing mo ...
- Agencies Reveal Clients Lack Media Skills, Clients Concerned By Agency Talent Levels
Around the Net In MAD London, Sean Hargrave - Wednesday, June 29, 2016
The majority (70%) of media agencies believe companies lack media skills in-hou ...
- One In Ten Block Ads On Mobile Devices, IAB Reveals
Around the Net In MAD London, Sean Hargrave - Wednesday, June 29, 2016
One in ten UK mobile users are blocking ads, according to t ...
- Consumers Want More Control Over Mobile Ads, IAB Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, June 29, 2016
Out of 1012 adults polled by Differentology for the IAB UK, 5 ...
- Hard News Videos Are A Hard Sell
Around the Net in Video, P.J. Bednarski - Wednesday, June 29, 2016
Except for giant news stories, visitors to news Websites are mainly conte ...
- Email Proven To Be Consumers' Marketing Channel Of Choice, As Long As There Is Control
EuroMail, Sean Hargrave - Wednesday, June 29, 2016
People are nearly ten times as willing to swap an email addre ...
- Starbucks, Nike Tops In Instagram Engagement
Marketing Daily, Tanya Gazdik - Wednesday, June 29, 2016
Starbucks effectively uses Instagram by tying its product to every aspect ...
- Connected: A Way Of Life
Research Brief, Jack Loechner - Wednesday, June 29, 2016
According to the Nielsen first-quarter 2016 Connected Device Report, being a connect ...
- Screen Size Matters: Nielsen-Backed Study Finds Higher Ad Recall For Shows Viewed On TV Vs. Other Screens
Television News Daily, Joe Mandese - Wednesday, June 29, 2016
At a time when consumers -- and the ad industry -- appe ...
- Brits Spend More Than Three Billion Pounds Fixing Broken Tech
Around the Net In MAD London, Sean Hargrave - Tuesday, June 28, 2016
We have spent a staggering GBP3.1Bbn on fixing or replacing broken gadge ...
- Most Agencies Believe Media Talent At Advertisers Not Cutting It
MAD, Steve McClellan - Tuesday, June 28, 2016
According to a just-released study from ID Comms that probes the curre ...
- Majority Of Vacationers Unable To Unplug
Marketing Daily, Tanya Gazdik - Monday, June 27, 2016
Despite good intentions, 55% of travelers who intend to unplug from the ...
- Cart Abandonment Or Savvy Shopping?
Research Brief, Jack Loechner - Tuesday, June 28, 2016
According to a new report from Catchpoint, shopping cart abandonment costs onli ...
- Report Shows Consumer Mistrust Of Brands And Personal Data
Around the Net In MAD London, Sean Hargrave - Monday, June 27, 2016
Marketers are facing a continuous struggle with consumers' perception of data, ...
- Jeep, Disney, Levi Strauss, Ralph Lauren, Ford Named Most Patriotic Brands
Marketing Daily, Tanya Gazdik - Monday, June 27, 2016
Just wrapping your brand in the flag won't do it anymore, Robe ...
- ... Read All About It! 2.7 Billion Adults Read Newspapers In Print
Research Brief, Jack Loechner - Monday, June 27, 2016
According to the annual World Press Trends survey by the World Associati ...
- Business Email Addresses More Trusted Than Personal, GoDaddy Finds
Around The Net In EU Email Marketing, Sean Hargrave - Friday, June 24, 2016
Say goodbye to personal email accounts doubling as business. That's the takeaw ...
- Google Searches Soar For 'Buy Gold' As UK Votes For Brexit
Around the Net In MAD London, Sean Hargrave - Friday, June 24, 2016
Google searches for "pound sterling" have surged well beyond their highest ev ...
- ARF Conference Explores Metrics For Creative -- And Children
MediaDailyNews, Charlene Weisler - Thursday, June 23, 2016
We talk a lot about data in media measurement these days, b ...
- Personalization Popular, But Held Back By Budget And Skill
Research Brief, Jack Loechner - Friday, June 24, 2016
85% of companies are now implementing some form of personalization. However, mo ...
- Short-Term Thinking Threatens Creativity, IPA Says
Around the Net In MAD London, Sean Hargrave - Thursday, June 23, 2016
Shrinking marketing budgets and the use of short-term metrics to measure succe ...
- comScore Research Shows YouTube's Emerging Landscape
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 23, 2016
As VidCon kicks off in Anaheim, Calif., among the bright lights ...
- Kia Tops J.D. Power Quality Study
Marketing Daily, Tanya Gazdik - Wednesday, June 22, 2016
Kia ranks the highest among nameplates, ending a 27-year streak for premi ...
- Millennial Shoppers' Innermost (Shopping) Thoughts
Research Brief, Jack Loechner - Thursday, June 23, 2016
Millennials represent over 80 million shoppers, with a current shopping habit ...
- Consumers Say In-Store Facial Recognition Creepy, Not Cool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2016
Targeted messages in physical stores based on beacons and online data a ...
- Online Ad Spend Overtakes TV Next Year
Research Brief, Jack Loechner - Wednesday, June 22, 2016
TV and out-of-home advertising have the healthiest futures, while the outlook f ...
- Programmatic's Race To The Bottom Is A Non-Starter
London Blog, Sean Hargrave - Tuesday, June 21, 2016
Falling CPMs were widely feared, but the latest IAB Europe research sugges ...