- More Retailers Turn to TV, Online Ads for Holidays
Around the Net In Media, Fern Siegel - Tuesday, November 30, 2010
Faced with flat budgets, marketers are experimenting with new media mixes th ...
- OfficeMax Intros Holiday Party Bingo App
Marketing Daily, Aaron Baar - Tuesday, November 30, 2010
"We wanted to come up with a cool app experience that cou ...
- Brand Keys: Amazon Was Busiest On Cyber Monday
Marketing Daily, Karl Greenberg - Tuesday, November 30, 2010
"Just because there are more platforms upon which one can place mon ...
- Patriots' Tom Brady Gets A Shot At Ugg
Marketing Daily, Karl Greenberg - Tuesday, November 30, 2010
A spokesperson for Ugg says the company went after Tom Brady. " ...
- History Pop-Up Store Pitches Channel, Series Debuts
MediaDailyNews, David Goetzl - Tuesday, November 30, 2010
With pop-up stores becoming an increasingly popular marketing technique, the History chann ...
- Q&A: Kia's Michael Sprague On EBay Presence
Marketing Daily, Karl Greenberg - Monday, November 29, 2010
Having just added the new Optima to its shiny new lineup ...
- Panasonic Hits Road To Showcase Its 3DTVs
Marketing Daily, Aaron Baar - Monday, November 29, 2010
The interactive displays take a page from a similar initiative conceived ...
- Akoo Bows SyncAds For Mobile Promos
MediaDailyNews, Erik Sass - Monday, November 29, 2010
Akoo, a place-based TV network delivering entertainment content to mall food cour ...
- The Intangibles Of Touch: Why People Prefer Brick-And-Mortar To Online Experiences
Online Media Daily, Gavin O'Malley - Monday, November 29, 2010
Amid unprecedented online holiday spending, Millward Brown wanted to know what kee ...
- Modem Manufacturer Alleges Comcast Policy Violates FCC Regulation
Online Media Daily, Wendy Davis - Monday, November 29, 2010
A modem manufacturer is accusing Comcast of violating the Federal Communications Commission ...
- If Your Target Audience is Teen Holiday Shoppers...
Research Brief, Jack Loechner - Tuesday, November 30, 2010
According to a timely AMP Insights Holiday Shopping Behavior survey looking ...
- Small Businesses Get Lift Over Holiday Weekend
Around the Net In Brand Marketing, Nina Lentini - Monday, November 29, 2010
Ann Lathrop of the Toy Chest, a store in Ridgefield, Conn., sa ...
- Black Friday: Lots More Shoppers, A Bit More Dough
Marketing Daily, Sarah Mahoney - Sunday, November 28, 2010
Looks like Black Friday -- still considered the true kickoff of t ...
- Search Engine Verifies Product Stock In Stores
Online Media Daily, Laurie Sullivan - Wednesday, November 24, 2010
Consumers in the Greater New York City area searching for products onli ...
- Out And About With The Fictional Hilfigers
Around the Net In Brand Marketing, Nina Lentini - Friday, November 26, 2010
Avery Baker, EVP of global marketing and comms for Tommy Hilfiger, si ...
- Retailers Are Sweetening Their Offers For Repeat Customers
Around the Net In Brand Marketing, Nina Lentini - Friday, November 26, 2010
Toys R Us Inc. recently announced it was tripling its Rewards ...
- Shopping Behavior 2010: Phoning It In
Data and Targeting Insider, Steve Smith - Friday, November 26, 2010
If retailers think the Internet permanently changed the way people research a ...
- Q&A: Stores Are Making Consumers Smarter
Marketing Daily, Sarah Mahoney - Thursday, November 25, 2010
Shopper marketing has been getting plenty of buzz lately, as both reta ...
- Prediction: Gadget Buying Up, Travel Down
Marketing Daily, Aaron Baar - Thursday, November 25, 2010
The desirability of tablet computers could mean strong results for Apple, becau ...
- Mobile Sites Bring Holiday Frustration
Online Media Daily, Mark Walsh - Wednesday, November 24, 2010
Research firms have already predicted a big uptick in shopping via mobi ...
- Online Holiday Spend Off To A Strong Start: ComScore
Online Media Daily, Gavin O'Malley - Wednesday, November 24, 2010
Ecommerce spending for the first 21 days of the holiday season exceed ...
- Visions Of iPads Dance In Kids' Heads
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, November 24, 2010
Forget about Slinkys, BMX bikes, or anything without an internal operating syste ...
- Report: Most Stores Sweeten Cyber Monday Deals
Marketing Daily, - Tuesday, November 23, 2010
And this year, more are offering specific deals (49%, up from 42. ...
- Netflix Makes Major Shift From DVD Rental To Online Video Service
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
Seeking to leverage the finding that its customers use its Web-streaming servi ...
- Wal-Mart, Amazon Raise Stakes On Black Friday Shopping
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
Alexandria Sage reports that Walmart will match the prices of its competiti ...
- J. Crew Said To Be Near $3 Billion Buyout Led By Tpg Capital
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
...
- Google Is Close To Buying Groupon
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
...
- How Amazon Undersells The Competition
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 23, 2010
As we approach the biggest online shopping days of the year, ...
- Coupons.com Bests $1BN In Yearly Savings
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 23, 2010
This year, coupon platform Coupons.com has surpassed a billion dollars in print ...
- Kia Parks Store Online At EBay Motors
Marketing Daily, Karl Greenberg - Monday, November 22, 2010
The company's deal with eBay Motors comprises a nationwide, online, new-car shoppi ...