- Lauder Launches Idealist With Multi-Ethnic Models
Marketing Daily, Sarah Mahoney - Sunday, March 20, 2011
Estée Lauder is launching a new skincare line called Idealist, and ...
- Dealer's Call Leads To Critic's Resignation
Marketing Daily, Karl Greenberg - Friday, March 18, 2011
Scott Burgess resigned last week as auto critic at the Detroit News ...
- MLB Extends Deal With Victoria's Secret
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
Major League Baseball wants to appeal to more women. Thus, the leag ...
- The Home Depot Grows Its Own Black Friday
Marketing Daily, Sarah Mahoney - Thursday, March 17, 2011
The Home Depot is getting ready for its own version of Bla ...
- Walgreens Honors Giffords With Special Training Day
Marketing Daily, - Thursday, March 17, 2011
Walgreens says it will sponsor American Red Cross life saving training ...
- US Car Sales Edge Upward; First Time Since 2000
Research Brief, Jack Loechner - Friday, March 18, 2011
According to a recent Mintel study, supported with NADA data, total U. ...
- Sephora Launches New Campaign Sans Photoshop
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
The French company has decided to publish what is says is t ...
- Finding: Loyalty/Rewards Programs Lacking
Marketing Daily, Aaron Baar - Wednesday, March 16, 2011
"Retailers have an opportunity to build loyalty with their customers," Rob Sewar ...
- Firestone Stays With IndyCar
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
The Izod IndyCar Series and Firestone have agreed to a two-year extensi ...
- Nielsen: Men Take To Stores, Women Head To Couch
Marketing Daily, Sarah Mahoney - Tuesday, March 15, 2011
One factor is that men are still facing a slightly higher unemployme ...
- RiteAid Introduces Safe-Disposal Program
Marketing Daily, - Tuesday, March 15, 2011
RiteAid says it introducing a new program for getting rid of o ...
- Retailer Follow Up On Negative Reviews Pays Off
Research Brief, Jack Loechner - Wednesday, March 16, 2011
According to The Retail Consumer Report, commissioned by RightNow and conducted onli ...
- Retailer Follow Up On Negative Reviews Pays Off
Research Brief, Jack Loechner - Wednesday, March 16, 2011
According to The Retail Consumer Report, commissioned by RightNow and conducted onli ...
- Adidas Ready To Kick Off Biggest Campaign Ever
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
Adidas says "All Adidas," the marketing campaign it will unveil March 1 ...
- Scan This: Smartphone Shopping On The Rise
Marketing Daily, Aaron Baar - Monday, March 14, 2011
"As someone who uses [a smartphone for shopping], I'm not surprised ...
- Culture, Shopping and the Global Mobile
Online Media Daily, Gavin Johnston - Monday, March 14, 2011
In the mobile sector, especially when thinking in terms of globalization a ...
- Call Me Ann: Ann Taylor Gets A New Name
Raw, Sarah Mahoney - Monday, March 14, 2011
Add Ann Taylor to the list of one-name wonders: Like Cher a ...
- Sam's Club Offers Free Allergy Screenings
Marketing Daily, Sarah Mahoney - Friday, March 11, 2011
While many chains often offer free screenings for blood pressure, diabetes, a ...
- Saks, Ralph Lauren, Kohl's Big Racie Awards Winners
Marketing Daily, - Friday, March 11, 2011
The National Retail Federation has handed out its annual Racie advertising prize ...
- Guerlain Uncorks A Gen Y Shalimar
Raw, Sarah Mahoney - Friday, March 11, 2011
Women's Wear Daily reports that the reinvention came the 17-year-old niece ...
- EBay Looks For Agencies And Ideas
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 11, 2011
EBay has been talking to its agency for creative ideas on i ...
- Walmart To Launch Campaign, Expand Small Stores
Marketing Daily, Sarah Mahoney - Thursday, March 10, 2011
The new marketing effort comes after an advertising slowdown of some month ...
- Starbucks, Green Mountain In Single-Serve Deal
Marketing Daily, Karlene Lukovitz - Thursday, March 10, 2011
So much for the speculation as to whether Starbucks was cooking ...
- Saks Goes To The Prom
Marketing Daily, - Thursday, March 10, 2011
Saks Fifth Avenue is teaming up with Scholarship America for a prom-them ...
- Lady Gaga Cuts Ties To Target
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Lady Gaga has severed an exclusive partnership with Target for giving suppo ...
- Target, Not Wal-Mart, Is Apparently Where The Deals Are
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Target is wrestling with Wal-Mart's raison d'etre. Two recent price comparisons ...
- Spring Break Goes to Vegas, Paris ... And Stays Home
Marketing Daily, Sarah Mahoney - Wednesday, March 9, 2011
Red Bull also uses the vacation period to build its connection ...
- K-Swiss Launches Tournageddon
Marketing Daily, - Wednesday, March 9, 2011
California sports gear company K-Swiss and is using its Tubes footwear ambassad ...
- Motorcycle Superstore Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 9, 2011
Motorcycle Superstore is running a Facebook sweepstakes, whose prizes and entry detai ...
- Skechers Sues Sears Over Shape-Ups
Marketing Daily, - Tuesday, March 8, 2011
Skechers has slapped Sears Holdings Corp. with a trademark infringement suit, sayi ...