- To Win Gen Y, Reebok Hones Real-People Message
Marketing Daily, Sarah Mahoney - Monday, March 3, 2014
The company's new logo "reinforces that we are a fitness brand, focus ...
- And The Oscar Goes To American Express, Per Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 4, 2014
American Express was the most effective of all brands advertising during t ...
- Everyone Else Is Doing It
Marketing Daily, Irving Fain - Monday, March 3, 2014
What do Amazon, Apple, and Yelp have in common? Obviously, these te ...
- The Goals of Mobile Shoppers vs. the Goals of Retailers
MobileShopTalk, Chuck Martin - Monday, March 3, 2014
Retailers seek to drive mobile shoppers to their stores while those consume ...
- Tap Two For Priceline.com, Rue La La, Newegg In Google Wallet
SearchBlog, Laurie Sullivan - Monday, March 3, 2014
Have you bought anything with your mobile phone, yet, and how ma ...