- In Dollar Dust-Up, Marketing To Poor Gets New Focus
Marketing Daily, Sarah Mahoney - Friday, August 29, 2014
As the economic recovery breathes new life into luxury marketing, it's ea ...
- Private-Label Lessons From The Mighty Ritz Cracker
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2014
A new analysis from the Hartman Group reveals some surprising -- a ...
- Latino Food Shoppers Becoming Mainstream
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
The key to success for marketers will be to find a w ...
- Abercrombie Says It Gets It As Teens Eschew Logos
Marketing Daily - Top of the News, Thom Forbes - Friday, August 29, 2014
Teens are finding other ways to express their identities than by weari ...
- Apple Wins Fifth Ave Store Glass Cube Design Patent
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 28, 2014
The U.S. Patent and Trademark office has granted Apple a patent f ...
- Earn High Marks: Consumer Back-to-School Shopping Insights
Engage:Hispanics, Mario Carrasco - Thursday, August 28, 2014
Pack up the flip-flops and deflate the floaties. Kids are heading ba ...
- Americans Prefer Online Browsing Over Buying
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
Americans lag behind their Asian and European counterparts when it comes ...
- Mobile Payments vs. Chip-Enabled Cards
MobileShopTalk, Chuck Martin - Wednesday, August 27, 2014
The future of mobile payments may have just received a boost fr ...
- Toms Sells To Bain, Opens New York Store
Marketing Daily, Sarah Mahoney - Monday, August 25, 2014
Toms Shoes has inked a new partnership with Bain Capital said ...
- Those Who Browse Online, Buy Online
MobileShopTalk, Chuck Martin - Tuesday, August 26, 2014
In online commerce, there's browsing and then there's buying. We've seen fr ...
- Amid Faltering Sales, Gap Launches 'Dress Normal'
Marketing Daily, Sarah Mahoney - Friday, August 22, 2014
Themed "Dress Normal," the San Francisco-based retailer says the campaign is ...
- Consumers Drag Heels On Back-to-School Shopping
Marketing Daily, Sarah Mahoney - Thursday, August 21, 2014
"As the shopping season draws to a close, budget-conscious parents are like ...
- Selling-In The Hispanic Shopper Program
Engage:Hispanics, Roberto Siewczynski - Thursday, August 21, 2014
In the shopper marketing business, much revolves around the "sell-in." ...
- Lay's Uses Courier, Pedicabs In Urban Sampling Push
Marketing Daily, Karlene Lukovitz - Wednesday, August 20, 2014
Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafi ...
- With Kitchen, Lush Expands Its Digital Reach
Marketing Daily, Sarah Mahoney - Wednesday, August 20, 2014
Mark Wolverton, president and CEO of Lush North America, tells "Marketing Daily ...
- Back-to-School Shoppers & Real-Time Deals
MobileShopTalk, Chuck Martin - Thursday, August 21, 2014
With back-to-school shopping in full swing, there's a flood of new resear ...
- Foot Locker Finds Branded Video Success Going Back To School
Video Insider, Mallory Russell - Thursday, August 21, 2014
While not as flashy as the Super Bowl, World Cup, or Holida ...
- McDonald's, Kraft Rolling Out Packaged McCafe
Marketing Daily, Karlene Lukovitz - Tuesday, August 19, 2014
McDonald's has been focusing on coffee as one strategic key to reinvigorati ...
- Sony, Spider-Man Tout 4K Experience
Marketing Daily, Aaron Baar - Tuesday, August 19, 2014
"National Cinema Media reaches consumers where they are already experiencing Sony ...
- Less Print, More Digital Drive Home Depot's Sales
Marketing Daily, Sarah Mahoney - Tuesday, August 19, 2014
Powered by a healthy demand for tools and seasonal gardening products a ...
- Mobile Shoppers & 15-Mile Deal Limit
MobileShopTalk, Chuck Martin - Wednesday, August 20, 2014
Back-to-school mobile shoppers want a deal at the store but there's ...
- UGG Launches First Global Brand Campaign
Marketing Daily, Tanya Gazdik - Monday, August 18, 2014
The lifestyle brand UGG Australia is launching its first global brand campaig ...
- Dollar General Makes Bid For Family Dollars' Share Of Market
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 19, 2014
Dollar General yesterday threw an all-cash bid in the ring to acqui ...
- Online Retail Up 14% in July, Led By Jewelry And Clothing
MediaDailyNews, Mark Walsh - Monday, August 18, 2014
Shopping in categories like jewelry and watches and apparel helped boost onli ...
- Mobile Commerce Sales: The March to $59 Billion This Year
MobileShopTalk, Chuck Martin - Tuesday, August 19, 2014
Many of the leading online retailers are reaping the rewards of mobi ...
- Google's 10-Year IPO And The Parallel Between AdWords And Dutch Auction
SearchBlog, Laurie Sullivan - Tuesday, August 19, 2014
Is there a correlation between Google's use of Dutch auction when taki ...
- What Navarro Pharmacy Can Teach CVS
Engage:Hispanics, John Burn Marante - Monday, August 18, 2014
With an eye on strengthening CVS's position in the Hispanic marketplace, t ...
- Kay Jewelers Partners with Sofia Vergara
Marketing Daily, Tanya Gazdik - Friday, August 15, 2014
Kay Jewelers is partnering with Sofia Vergara. The actress has a lar ...
- Amid Strong Sales, Nordstrom Launches Give-Back Brand
Marketing Daily, Sarah Mahoney - Friday, August 15, 2014
The collection of well-priced classics includes washed denim under $100, comfy pla ...
- Walmart & Teaching the Masses to Scan
MobileShopTalk, Chuck Martin - Monday, August 18, 2014
Mobile commerce is less about the technology and more about the behavior ...