- Autotrader Lays Out Three Big Auto Retail Myths
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2015
The starting point looks grim, superficially: according to Autotrader data, only ...
- Social Smarts: Why Nonprofits Beat Brands
Marketing Daily, Sarah Mahoney - Tuesday, March 31, 2015
"Some of the difference is basic. People are naturally more inclined ...
- Millennials, Unretouched: #AerieReal Wins Big Among Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, March 30, 2015
"With social media, it's become so much easier to shame brands f ...
- Chevrolet Puts Camera On Focus Groups To Spotlight Its Cars And SUVs
Marketing Daily, Karl Greenberg - Monday, March 30, 2015
Chevrolet says the campaign's first spots, in English and Spanish, will premie ...
- 24% of Loyalty Programs Allow Mobile Reward Redemption
MobileShopTalk, Chuck Martin - Tuesday, March 31, 2015
There still are plenty of linkages yet to be made in mobi ...
- 67% Use Smartphones to Enhance Shopping, Up from 26%
MobileShopTalk, Chuck Martin - Monday, March 30, 2015
Significantly more consumers than last year are using smartphones to help th ...
- Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?'
Marketing Daily, Sarah Mahoney - Thursday, March 26, 2015
A study from Accenture, which measures the gap between customer expectations a ...
- The Consumer-Retailer Spread: Coupons, Deals & Finding Things
MobileShopTalk, Chuck Martin - Friday, March 27, 2015
When it comes to improving a consumer's shopping experience, it's not on ...
- Google Takes 5-Star Product Ratings To U.K., France, Germany
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 26, 2015
Google's little gold stars that show how consumers rate products will n ...
- 45% Want Real-Time Mobile Promotions in Stores
MobileShopTalk, Chuck Martin - Thursday, March 26, 2015
There's still somewhat of a gap between what mobile shoppers want a ...
- Retail Needs To Focus On People, Not Technology
Online Spin, Tom Goodwin - Thursday, March 26, 2015
From new accessories like wearables, to new retail techniques like mobile commerc ...
- Half Of Shoppers At Top Retailers Are Mobile
Research Brief, Jack Loechner - Thursday, March 26, 2015
According to new 2015 data from comScore Inc., in the new mobi ...
- Interactive Medea Liquor Bottles? There's An App For That
MediaDailyNews, Erik Sass - Tuesday, March 24, 2015
Medea, Inc. is producing a new premium vodka with an LED messa ...
- Shopping Trip Duration: 10 Minutes Online, 26 Minutes in a Store
MobileShopTalk, Chuck Martin - Wednesday, March 25, 2015
PCs still rule for online shopping but mobile is coming up fas ...
- Social Media: Yes, The Starbucks Thing Was A Bad Idea
The Social Graf, Erik Sass - Wednesday, March 25, 2015
Starbucks' heart may have been in the right place, but its bra ...
- Can AmEx's Plenti Break The Coalition Curse?
Marketing Daily, Sarah Mahoney - Tuesday, March 24, 2015
American Express is rolling out Plenti, a new coalition loyalty plan, linki ...
- U.S. Elections Could Shape These Industries Differently Than Others
Marketing: Politics, Jiri Voves - Tuesday, March 24, 2015
Candidates' views aren't the only things taking shape in the run-up ...
- How Sears Hometown Stores Used Local Inventory Ads To Promote Nearby Inventory
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 23, 2015
When David Buckley delivered the keynote at the last MediaPost Search Insid ...
- Online Sellers, Make It Fast, Let Me Return It Free, And Make It Virtually Realistic
Marketing Daily, Karl Greenberg - Monday, March 23, 2015
According to the study, three-quarters of consumers would be happy to spe ...
- Biggest U.S. Advertisers' Ad Spend Drops, Midsize Cos. Show Gains
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
Four of the largest U.S. advertisers spent fewer dollars in 2014 th ...
- Makeup, Skincare Brands See Search Engines Driving One-Third Of Traffic To Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2015
Four out of five women in the U.S. wear makeup and intera ...
- When Augmented, Virtual Reality Becomes Real For Advertisers
MediaPost Weekend, Laurie Sullivan - Sunday, March 22, 2015
Epson recently signed a deal with Mercedes' AMG Petronas racing team ...
- Miracle-Gro Plants Digital Garden With Crowd-Sourced #Springmoji
Marketing Daily, Sarah Mahoney - Friday, March 20, 2015
Miracle-Gro and 360i partnered with renowned developer Mroth (Matthew Rothenberg) of Emojitracke ...
- Walmart, P&G, Coke Win Top Shopper Marketing Awards
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2015
Shopper marketing drives sales, and some of the most powerful campaigns we ...
- And The Winner For Best Mobile In-Store Experience Is...
Mobile Insider, Melinda Krueger - Thursday, March 19, 2015
My quest to find a truly great mobile enhanced retail experience ...
- Olivia Wilde Stars In New H&M 'Conscious' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, March 17, 2015
No longer limited to simple ingredient questions (such as whether a garme ...
- SXSW: How 7-Eleven, TD Bank, Mazda Utilize Social Media To Redefine Convenience
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2015
7-Eleven will launch an electronic bill pay app that enables consumers ...
- Intel Uses Supply-Chain Practices To Integrate Beacons In Retail Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2015
Intel is taking its knowledge of supply chain manufacturing techniques and applyi ...
- Mobile The Choice For Local Shopping
Research Brief, Jack Loechner - Monday, March 16, 2015
According to a new study from the Local Search Association, titled T ...
- Publicis Buys OMS Specialist Expicient
MAD, Larissa Faw - Thursday, March 12, 2015
Publicis.Sapient, the new digital services management arm formed by Publicis Groupe aft ...