- Merchandising Is Next Data Point In Online Ad-Serving Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2015
Content Analytics engineers are working to integrate the company's merchandising technology in ...
- Holiday Sales Stronger Than Expected?
Marketing Daily, Sarah Mahoney - Tuesday, December 29, 2015
With a final burst of spending enthusiasm, it looks like American consume ...
- Smartwatch Purchases On Upswing
Marketing Daily, Tanya Gazdik - Tuesday, December 29, 2015
"Purchase rates from jewelry stores were identical to those from jewelry department ...
- Tiffany, Cartier Rank Highest In Digital IQ
Marketing Daily, Sarah Mahoney - Monday, December 28, 2015
Among watch and jewelry marketers, only Tiffany & Co. and Cartier ea ...
- More Holiday Email Fails To Boost Transactions
Email Marketing Daily, Gavin O'Malley - Tuesday, December 22, 2015
The peak days of this year's holiday shopping season saw substantial year-over-ye ...
- Triggered Email Click Rates Soar To Nearly 229%
Email Marketing Daily, Jess Nelson - Monday, December 21, 2015
Marketers must go beyond traditional metrics and analyze email subscribers to ga ...
- Spark Adds To Its Autumn Win Streak
MAD, Steve McClellan - Friday, December 18, 2015
The agency has added White Wave Foods and Meijer to its li ...
- Star Wars, Free Shipping Dominate Sprint To Finish Line
Marketing Daily, Sarah Mahoney - Monday, December 21, 2015
With few shopping days remaining and warm, wet weather dampening much ...
- Multichannel Campaigns Must Interconnect Or Fail
SearchBlog, Laurie Sullivan - Monday, December 21, 2015
Conversion is an archaic key performance indicator. Retailers need to take ...
- Retailers Look To IoT For Better Customer Relations
Around the Net in IoT, Chuck Martin - Thursday, December 17, 2015
Bricks-and-mortar retailers continue to face stiff competition from online merchants and peer-to-pe ...
- IoT Gadgets Sold In Brick And Mortar Store
Around the Net in IoT, Chuck Martin - Thursday, December 17, 2015
Four early employees of Nest Lab, acquired by Google last year, ha ...
- Digital Shopping: Smartphones or Tablets; Depends...
Research Brief, Jack Loechner - Friday, December 18, 2015
According to a newly released study by the Interactive Advertising Bureau (IAB ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, December 18, 2015
Old Navy had a massive increase of 6,454% in digital engagement. The ...
- Sidecar Debuts New Technology That Brings Intent-Driven Audiences To Facebook Dynamic Product Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, December 17, 2015
Sidecar, an e-commerce marketing technology that programmatically connects retailers' products to t ...
- Kohl's, Toys R Us Pouring It On For Final Sprint
Marketing Daily, Sarah Mahoney - Wednesday, December 16, 2015
With 90% of shopping lists still unfinished and warmer weather eroding th ...
- Target App Leaks Customers Wish Lists
Around The Net in Daily Online Examiner, Wendy Davis - Wednesday, December 16, 2015
A flaw in Target's mobile app exposes customers' addresses, phone numbers a ...
- Burberry Campaign Gets Raw; Goes 3D With DreamWorks
Marketing Daily, Sarah Mahoney - Tuesday, December 15, 2015
Burberry may be one of the oldest names in trench coats, b ...
- How Marriott Combats Trademark Infringement In Search Results
SearchBlog, Laurie Sullivan - Wednesday, December 16, 2015
Marriott International tracks thousands of branded keywords worldwide through The Search Monito ...
- Keep It Real -- Science's Lesson For Campaign Success
London Blog, Sean Hargrave - Tuesday, December 15, 2015
The latest analysis of this year's Christmas ads offers simple advice. Ma ...
- Target Marketing In Full Force For Star Wars
Marketing Daily, Sarah Mahoney - Monday, December 14, 2015
Target is hardly the only brand building on the excitement. Dodge ...
- PowaTag Launches New Ad Tech To Encourage Sales
Mobile Marketing Daily, Ben Frederick - Monday, December 14, 2015
Powa Technologies, a London-based mobile payments company, announced new tech today th ...
- Home Depot Is Doing Mobile Right
MoBlog, Gavin O'Malley - Tuesday, December 15, 2015
Before you start planning next year's mobile strategy, first consider those retaile ...
- Men's Wearhouse To End 'Toxic' Promotions At Jos. A. Bank
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 14, 2015
Men’s Wearhouse Inc. is moving away from buy-one-get-three-free at its Jos. ...
- Macy's, Best Buy, Walmart Early Winners This Holiday Season
Marketing Daily, Sarah Mahoney - Friday, December 11, 2015
The National Retail Federation says that despite a soft kickoff, spending see ...
- 88% Of Consumers Will Redeem Their Gift Card Within Three Months
SearchBlog, Laurie Sullivan - Monday, December 14, 2015
Few retailers other than Amazon, Macy's and Target promote holiday gifts car ...
- Lowe's Marketing Smart Home App To Track Santa
Around the Net in IoT, Chuck Martin - Thursday, December 10, 2015
Lowe’s is spreading holiday cheer within its newest smart home mobile applicati ...
- Black Friday Has Become A 4th Quarter Promotion
Research Brief, Jack Loechner - Friday, December 11, 2015
Black Friday has spread starting as early as October, with Best B ...
- Shopping Trends From Black Friday/Cyber Monday -- And How They Affect Email
Email Insider, Loren McDonald - Thursday, December 10, 2015
The annual Black Friday/Cyber Mondayshopping extravaganza marked a big shift in shoppi ...
- Search: Top Five Developments In 2016 For Ecommerce, Mcommerce
SearchBlog, Laurie Sullivan - Thursday, December 10, 2015
Predicting future events isn't easy, but Ken Burke, founder and CEO ...
- BMW Launches Mobile Car-Buying Option
Around the Net In MAD London, Sean Hargrave - Wednesday, December 9, 2015
BMW has launched a marketing campaign to promote the launch of t ...