- Adventures In Attribution
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 28, 2014
Attribution is as inscrutable as it is necessary as the path ...
- Apple Continues iAd Renovations, Partners With AdRoll For Retargeting
Real-Time Daily, Tyler Loechner - Friday, November 21, 2014
Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced ...
- Reactivation: How To Win Back Customers
Email Insider, David Baker - Monday, November 17, 2014
Outside of new customer acquisition, reactivating customers can be the most frustrati ...
- Real-Time With AdRoll CTO Volonghi On RTB's Tech & Growing Data Pool
RTBlog, Tyler Loechner - Monday, November 17, 2014
Real-Time Daily spoke with Valentino Volonghi, chief technology officer of AdRoll, ...
- Samsung Goes Big on Beaconing, Challenges Apple; Questions Loom Large
MobileShopTalk, Chuck Martin - Friday, November 14, 2014
Samsung says it is getting into beaconing in a big way. T ...
- Beaconing Joins the Mobile Path to Purchase
MobileShopTalk, Chuck Martin - Thursday, November 13, 2014
Beacons continue to find their way into more parts of the mobi ...
- Post-Beaconing Begins; Location Info Captured Now, Used Later
MobileShopTalk, Chuck Martin - Tuesday, November 11, 2014
Welcome to the world of post-beaconing. For many months, beacons have be ...
- IBM Predicts Record Online Sales This Holiday, But Research Shows Consumers Still Face Obstacles
SearchBlog, Laurie Sullivan - Thursday, November 6, 2014
Search marketers craft paid-search ads and optimize organic listings that provide consume ...
- Beacons Rolling into the Market by the Thousands
MobileShopTalk, Chuck Martin - Wednesday, November 5, 2014
While beacons themselves don't really do a lot, they're going to cau ...