- Rubicon Project Acquires Intent-Based Marketing Firm Chango
Real-Time Daily, Tyler Loechner - Tuesday, March 31, 2015
Rubicon Project, a large ad tech firm and ad exchange, on Tuesd ...
- Support For Google Remarketing Lists Broadens Through Proprietary Data Management Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 31, 2015
IgnitionOne will release in April the ability to integrate first- and third-par ...
- FCC To Consider Privacy Protections For Broadband Users
PolicyBlog, Wendy Davis - Monday, March 30, 2015
It's no secret that broadband providers would like to draw on the ...
- Ad Effectiveness: Why Retargeting Metrics Aren't Telling the Whole Story
Metrics Insider, Anto Chittilappilly - Monday, March 23, 2015
This measurement scenario gets trickier when retargeting comes into play. While retargeti ...
- Gravity4 Acquires Retargeting Firm Triggit
Real-Time Daily, Tyler Loechner - Friday, March 20, 2015
Gravity4, a San Francisco-based marketing firm, on Friday announced its acquisition ...
- Japanese Marketers Investing In Retargeting, Slower To Understand Attribution
RTBlog, Tyler Loechner - Thursday, March 19, 2015
Over half (58%) of Japanese marketers spend at least 10% of the ...
- Post-Purchasing Commerce As a Tap Away at SXSW Panel
MobileShopTalk, Chuck Martin - Tuesday, March 17, 2015
The focus on certain mobile commerce technologies sometimes can be used ...
- DSP Eyereturn Taps LiveRamp For Cross-Device Targeting
Real-Time Daily, Tyler Loechner - Thursday, March 12, 2015
Eyereturn Marketing, an ad server and demand-side platform, on Thursday announced ...
- Marketers Missing Out On Using Search Data For Retargeting
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
A report published yesterday by The Boston Consulting Group says brands th ...