- Email And Custom Audiences: A Win-Win
Email Insider, April Mullen - Thursday, April 23, 2015
A recent article in "The Wall Street Journal" referenced rumblings about Goog ...
- Hyperlocal Essentials For The Programmatic Mobile Advertiser
Mobile Insider, Ratko Vidakovic - Tuesday, April 21, 2015
In the cookie-less world of mobile, hyperlocal data is an effective w ...
- 37% of Large Retailers to Deploy Beacons This Year
MobileShopTalk, Chuck Martin - Friday, April 17, 2015
Many large and small retailers plan to deploy beacons this year b ...
- Will Google Connect Mail, YouTube To Target Search Ads?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2015
The underbelly of the Web connects a person's Gmail email address, YouTu ...
- Troy-Bilt Touts New Flex System With Targeted TV And Digital
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second ...
- Paid-Search Analytics Metrics Revisited
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2015
Here's a little reminder for those working with content and paid-search campaign ...
- Search Appears To Play A Role In Facebook Outpacing YouTube With Most Video Ad Buys
SearchBlog, Laurie Sullivan - Tuesday, April 7, 2015
U.S. digital video advertising spend will reach $14.38 billion by 2019, ...
- Throwing Search Query Data Out With The Bathwater
SearchBlog, Laurie Sullivan - Monday, April 6, 2015
As mobile becomes the dominant media to access information on Web sit ...