- The 5 Levels of the Path to Personalization
MobileShopTalk, Chuck Martin - Friday, May 22, 2015
Targeting customers along their mobile path to purchase regularly involves various approach ...
- AdRoll Updates Bidding Algorithm, Claims Viewability Jumps 37%
Real-Time Daily, Tyler Loechner - Wednesday, May 20, 2015
AdRoll, a retargeting firm, on Wednesday announced a new version of i ...
- 54% of Location-Targeted Mobile Ads Off By More Than Half a Mile
MobileShopTalk, Chuck Martin - Thursday, May 14, 2015
With mobile, location is king. That is, when it's the right locatio ...
- Magnetic, TripleLift Partner For Intent-Based Native Ads
MediaDailyNews, Erik Sass - Tuesday, May 12, 2015
Advertising retargeting firm Magnetic, which draws on browser and search histories ...