- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of targ ...
- Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. Th ...
- CRM Data Increases Email Marketing ROI
Email Marketing Daily, Jess Nelson - Tuesday, June 21, 2016
Email marketing technology company Emarsys announced an expansion of its services ...
- Game-Changing Strategy Using RLSAs
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 15, 2016
Larry Kim suggests remarketing lists for search ads may step in ...
- Puma Personalizes Targeted Messages Based On Site Visits, Cart Abandonment
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 15, 2016
Puma wanted to gain better insights into its consumers, especially those w ...
- Criteo Sues SteelHouse
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, June 14, 2016
Ad tech company Criteo, which engages in retargeting, has sued rival SteelHou ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- Madison Avenue, Meet Pepper The Robot
Connected Thinking, Chuck Martin - Wednesday, June 8, 2016
Marketing messaging via robots is on the way, even if the substan ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...