- Varick Media Management Partners With Drawbridge On Cross-Device Platform
Real-Time Daily, Tobi Elkin - Thursday, September 29, 2016
Programmatic ad firm Varick Media Management has partnered with cross-device technology compa ...
- Nearly Half Of UK Retailers Fail To Email After A Shopping Cart is Abandoned
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 28, 2016
There is a huge range of data that you could be collecti ...
- AppLovin Will Be Acquired By A Chinese Investor For $1.42B
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 27, 2016
San Francisco-based mobile ad-tech firm AppLovin will sell a majority stake ...
- Google Metrics Closes 'Loop' Across Search, TV, YouTube, In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2016
Google will make several announcements Monday during Advertising Week related to measuremen ...
- Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as ...
- Email Marketing Is No Space For Dumb Retargetting
EuroMail, Sean Hargrave - Wednesday, September 21, 2016
We have become accustomed to it in digital display, but aren't ema ...
- 89% See Potential Benefits Of Smart Cities, 36% Have Projects Underway
Connected Thinking, Chuck Martin - Tuesday, September 13, 2016
While brands and marketers grapple with how to deal with an I ...
- Viacom, Mattel, Hasbro And Jumpstart Sanctioned For Tracking Kids
PolicyBlog, Wendy Davis - Tuesday, September 13, 2016
New York Attorney General Eric Schneiderman sanctioned four companies for allegedly violati ...
- MediaMath Taps Samba TV To Drive Programmatic Segmentation Of TV Audiences
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Samba TV announced Wednesday that it has partnered with MediaMath to provi ...