- LinkedIn Products Chief Says Ad Tech Needs To Get More Like Martech
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
LinkedIn's products chief is strategizing how to integrate some of Microsoft's too ...
- ROAS Will Drop For Retargeters, Fraud Detection Vendors Offer False Sense Of Security
RTBlog, Tobi Elkin - Thursday, December 22, 2016
Jay Friedman, COO at programmatic media firm, Goodway Group, makes a bo ...
- New Bluetooth Alliance Looks To Boost Indoor Location Targeting
Connected Thinking, Chuck Martin - Wednesday, December 14, 2016
Beaconing is getting a boost. The small transmitters that can activate certa ...
- Jivox Integrates Its Dynamic Creative With AppNexus' Programmable Bidder
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
Jivox, a data-driven platform for personalized digital advertising, said it will partn ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Bing Ads Editor, Shopping Campaigns Gain Remarketing
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 2, 2016
Microsoft released Remarketing in Paid Search in Bing Ads Editor version 11 ...
- Programmatic Is Problematic, Even When It Works
Publishing Insider, Ari Rosenberg - Thursday, December 1, 2016
The problems with programmatic are well-covered and greatly ignored. Reported growth ...