MediaPost

Marketing Daily
5 Steps To Measuring Real ROI From Social May 14, 2013, 8:17 a.m.
MediaDailyNews
Meredith Extends Ad Guarantees April 29, 2013, 7:04 p.m.
Marketing Daily
Trade Shows Good, But Measurement Bad April 23, 2013, 4:31 p.m.
Marketing Daily
Marketers Still Grappling With Media Proliferation March 4, 2013, 7:23 p.m.
Online Media Daily
Twitter Opens Up Advertising API Feb. 20, 2013, 2:02 p.m.
Online Media Daily
WPP's Compete Shifts Search Focus From Intent To Behavior Feb. 19, 2013, 1:31 p.m.
Raw
GSK Reevaluates Media Agency Roster Feb. 7, 2013, 10:32 a.m.
Online Media Daily
Marketers To Boost Social Ad Spend In 2013 Jan. 29, 2013, 2:43 p.m.
The Social Graf
Social Media Engagement Correlates with Purchases Jan. 21, 2013, 4:22 p.m.
Online Media Daily
Search: Higher Budgets Proving Better ROI Jan. 10, 2013, 5:51 p.m.
Around the Net In Brand Marketing
Facebook Poised To Deliver Social ROI Nov. 19, 2012, 8 a.m.
Around the Net In OMD Europe
Magazines Have Better ROI Than Web, TV Nov. 18, 2012, 9:03 a.m.
Online Media Daily
Google Product Listing Ads Help Up ROI Nov. 1, 2012, 6:12 p.m.
Marketing: Travel
Social Media Generates Bookings And ROI Oct. 30, 2012, 6:16 a.m.
Marketing: Health
Are Our Results Good? Find Out If Your Engagement Rates Stack Up Oct. 26, 2012, 1:47 p.m.
VidBlog
Marketers Up New Media Spend, but Question its ROI July 17, 2012, 3:06 p.m.
Research Brief
CPG Shopper Based Analytics Delivers Nearly Triple Ad Investment June 22, 2012, 6:15 a.m.
Online Media Daily
Facebook, ARF Search For Better Online Metrics June 12, 2012, 3:22 p.m.
Research Brief
ROI Important For National Brands At Local Ad Level June 5, 2012, 6:15 a.m.
MediaDailyNews
MEC Debuts Analytics Tool To Optimize Media Sales May 22, 2012, 2:27 p.m.
Marketing Daily
Q&A: Boosting ROI With Sweet Tweets April 23, 2012, 1:23 p.m.
Online Media Daily
Nielsen: Internet Marketing Can Top Traditional Models March 29, 2012, 5:35 p.m.
Research Brief
Marketing Departments Suffer A Dearth Of Big Data March 29, 2012, 6:15 a.m.
Online Media Daily
Social Tools On Facebook Up Brand Money, Metrics Feb. 27, 2012, 2:49 p.m.
The Social Graf
Marketers Like Social Media but Don't Spend Much Time On It; ROI Remains Iffy Feb. 9, 2012, 2:22 p.m.
Marketing: Entertainment
Marketing + Licensing: BFFs In An ROI World Jan. 19, 2012, 6:23 a.m.
Online Media Daily
Social Media ROI Metrics Still Chaotic Jan. 18, 2012, 9:46 a.m.
Research Brief
Marketing Executives Expect Measurable Campaigns; Few Can Deliver Jan. 6, 2012, 6:52 a.m.
The Social Graf
Social Media ROI Remains a High Priority for Marketers Dec. 7, 2011, 4:51 p.m.
Online Media Daily
Adobe Integrates BrightEdge Technology, Opens Search Campaigns Nov. 27, 2011, 2:01 p.m.