Garfield at Large
The Agency Business
MAD: MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Online Media, Marketing
Email Marketing Daily
Search Marketing Daily
Online Media, Marketing
Data & Targeting Insider
Social Media & Marketing Daily
The Social Graf
Brand and Product Marketing
Section 2 - Around the Net
Thom Forbes: Top of the News
Content Marketing Insider
Marketing Sector Newsletters
Media Buying and Selling
Audience Buying Insider
August 7, 2014, NY
Mobile Insider Summit
August 17 - 20, 2014, Tahoe
Social Media Insider Summit
August 20 - 23, 2014, Tahoe
Video Insider Summit
September 14 - 17, 2014, NY
OMMA Premium Display NY
September 30, 2014, NYC
OMMA Audience Targeting NY
October 1, 2014, NYC
October 1, 2014, NYC
OMMA RTB NY
October 2, 2014, NYC
OMMA Audience Targeting London
October 13, 2014, UK
OMMA RTB London
October 14, 2014, UK
October 21 - 22, 2014, Chicago
Digital Out of Home Awards
November 4, 2014, NYC
Email Insider Summit
December 7 - 10, 2014, UT
Search Insider Summit
December 10 - 13, 2014, UT
Complete 2014 Events Calendar
OMMA RTB: Real-Time Buying
July 24, 2014, LA
Masters of Media Selling
July 23 - 24, 2014, LA
OMMA Audience Targeting
July 23, 2014, LA
OMMA Premium Display
July 22, 2014, LA
OMMA Display in LA
July, 2014, LA
Email Insider Summit Europe
June 30 - July 3, 2014, Switzerland
RTB Insider Summit
June 11 - 14, 2014, SC
Content Marketing Insider Summit
June 8 - 11, 2014, SC
OMMA Video at Internet Week
May 22, 2014, NY
May 21, 2014, NYC
Masters of Media Selling
May 21 - 22, 2014, NYC
OMMA Mobile at Internet Week
May 21, 2014, NY
OMMA Social at Internet Week
May 20, 2014, NY
OMMA Native at Internet Week
May 19, 2014, NY
OMMA at Internet Week
May, 2014, NY
May 7, 2014, NY
Creative Media Awards
Future of Media
Media Agency of the Year
OMMA Agency of the Year
OMMA at SXSW
OMMA DDM: Data-Driven Marketing
OMMA Mobile at SXSW
OMMA Mobile London
OMMA Native London
OMMA RTB Chicago
OMMA RTB Seattle
OMMA Social at SXSW
OMMA Video Europe
Online All Stars
Appy Awards (May 21, 2014, NYC)
Creative Media Awards (January 21, 2014, NYC)
Digital Out of Home Awards (November 4, 2014, NYC)
Media Agency of the Year (January 14, 2014, NYC)
OMMA Agency of the Year (January 16, 2014, NYC)
OMMA Awards (October 1, 2014, NYC)
Online All Stars (September 24, 2013, NYC)
OMMA and MEDIA Magazines
Feedback Loop (Comments)
Forgot your password?
Results for roi
World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
London Blog, Sean Hargrave - Wednesday, July 16, 2014
The sums involved in partnering with and sponsoring the World Cup are ...
IPG Puts Money Where Word-Of-Mouth Is, Uses Price To Measure Social
MAD, Steve McClellan - Thursday, July 3, 2014
The platform, called Performly, measures ROI in terms of hard currency by ...
Unilever, Coca-Cola, WPP & BBDO Top Effie Global Rankings
MAD, Steve McClellan - Friday, June 20, 2014
Effie Worldwide has just released its 2014 Global Effie Effectiveness Index rankings. ...
Facebook Woos Marketers With Performance Goals
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 19, 2014
Marketers need to quantify ad spend, and Facebook has finally caught on. ...
Understanding ROI In Augmented Reality: Results Today, Not Just Promise For Tomorrow
MediaDailyNews, Jess Butcher - Tuesday, June 10, 2014
Those in the augmented reality space have spent the majority of our ...
Digital Budgets Are Becoming Harder To Audit
MAD, Steve McClellan - Tuesday, June 3, 2014
The ability of auditors to measure sizable parts of advertisers' digital budgets ...
Budgets Are Up - But Adland Must Deliver Great Results, AAR Chief Exec Cautions
Around the Net In MAD London, Sean Hargrave - Thursday, April 24, 2014
IPA research has found that advertising, marketing, sponsorship and PR budgets are ...
Ad Fraudsters Are Clever; Only United Front By Advertisers, Publishers And Tech Can Stop Them
Video Insider, Augustine Fou - Thursday, April 10, 2014
As long as brand advertisers and their agencies define ROI as "more ...
MediaCom Tackles Industry Weak Link: Measuring Sponsorship ROI
MAD, Steve McClellan - Tuesday, April 8, 2014
The agency, led by its MediaCom Sport unit, has launched a new ...
How Small Businesses Find Profit In Loyal Customers
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 2, 2014
Nurturing existing customers may seem like a lost art, especially for small ...
Improve ROI With Arrows In The Quiver
Research Brief, Jack Loechner - Monday, March 24, 2014
According to Direct Marketing News, a recent survey with 160 global retailers ...
Time, Not Click, Is Where Luxury Brands Need To Turn
Engage:Affluent, Andre Parreira - Thursday, March 6, 2014
Considering how advanced the technology is today in so many aspects of ...
Why Facebook Ads Provide ROI
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 20, 2014
Every business should spend at least $1 per day on Facebook Ads, ...
U.S. Advertisers Need To Take Action On Rebates
MAD, John Billett - Tuesday, February 18, 2014
Media owner rebates are now a fact of life in the U.S. ...
Abundant Venture Partners Launches Ardent IO
MAD, Steve McClellan - Wednesday, January 29, 2014
The new ROI analytics firm will be run by John Lowell, the ...
Campaign Based On Real-Time Snow Updates Drove 15:1 ROI For Vail Resort
Real-Time Daily, Tyler Loechner - Friday, January 17, 2014
Beaver Creek, which is part of Vail Resorts, recently ran an ad ...
One-Third Of Marketers Sees ROI From Social Media
The Social Graf, Erik Sass - Tuesday, January 14, 2014
While advertising dollars are pouring into social media, most marketers still aren't ...
Mobile Presents Great Potential For ROI Tracking
Online Media Daily, Gavin O'Malley - Monday, December 9, 2013
The long-awaited mobile revolution is presenting untold opportunities (and challenges) for retailers, ...
Marketers Frustrated By Data, Stress Real-Time, Quantifiable Results
Online Media Daily, Laurie Sullivan - Thursday, November 14, 2013
Brand marketers have begun to realize there is a chasm between the ...
Cinema Ads Boast Higher ROI Than TV
MediaDailyNews, Erik Sass - Tuesday, November 5, 2013
Cinema advertising companies are continuing their long-term campaign to woo advertising dollars ...
Nielsen Records 30% Hike In Earnings
MediaDailyNews, Wayne Friedman - Wednesday, October 23, 2013
Nielsen Holdings N.V.'s fiscal third-quarter earnings rose by nearly 30% -- but ...
Big Data Generating Big Results For Marketers, But Not All Have Adopted It
Real-Time Daily, Tyler Loechner - Thursday, October 24, 2013
When it comes to increasing ROI, marketers that are big on Big ...
Study: Facebook Delivering 152% ROI For Retailers In 2013
Online Media Daily, Mark Walsh - Wednesday, October 16, 2013
A new study suggests that retailers can use the social network to ...
AdLarge Media Rolls Out "ROI" Network
Online Media Daily, Gavin O'Malley - Wednesday, September 11, 2013
AdLarge Media this week is launching a new RADAR-rated network, the AdLarge ...
[x+1] Research: Only 3% Of Marketers Find 'Good ROI' In Mobile
Real-Time Daily, Tyler Loechner - Monday, August 26, 2013
Marketing technology company [x+1] is gearing up to release a research report ...
Predict This: New Tool Forecasts ROI Of Media Buys
Real-Time Daily, Tyler Loechner - Tuesday, August 20, 2013
"Omni-channel" platform provider i.Predictus this week announced the launch of Buy.Evaluate.Sell.Test (B.E.S.T.), ...
ROI, Measurement Top Social Media Challenges
The Social Graf, Erik Sass - Friday, August 9, 2013
Determining return on investment and measurement are still the top issues facing ...
The Late Great Social ROI Debate
Marketing Daily, Drew Neisser - Thursday, July 25, 2013
Few things would make me happier than an easy formula to prove, ...
Marketing Pros Focus On Cost Control, ROI
MediaDailyNews, David Goetzl - Wednesday, June 26, 2013
A survey from the Association of National Advertisers indicates that procurement professionals ...
Programmatic And Your ROI: Does It Really Help?
Around the Net in Real-Time, Tyler Loechner - Wednesday, June 12, 2013
An iMedia Connection blog post this morning spelled out why programmatic buying ...
Page 1 of 6.
Next Articles »
All Archives >
Privacy/Terms & Conditions
©2014 MediaPost Communications. All rights reserved.
15 East 32nd Street, 7th Floor, New York, NY 10016
tel. 212-204-2000, fax 917-591-3261,