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Research Brief
Click-Through Plus View-Through Completes ROI Measurement
Nov. 25, 2008, 8:15 a.m.
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Around the Net In Brand Marketing
Numbers, Numbers, Numbers ... Is That All There Is?
Oct. 20, 2008, 11 a.m.
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Around the Net In Brand Marketing
ANA Study: CFOs Don't Believe Marketing's ROI Claims
July 16, 2008, 11 a.m.
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Around the Net In Brand Marketing
Word of Mouth Looking For A Measurement Standard
June 30, 2008, 10:15 a.m.
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Media Magazine
Taking Measure: Taking Stock of the Trade
Feb. 22, 2008, 10:04 a.m.
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MediaDailyNews
Up Close With Hank: A Look At MTV Networks' Upfront
April 3, 2008, 7:45 a.m.
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MediaDailyNews
'Project Apollo' Demise Blamed On Lack Of Financial Support: Arbitron
Feb. 27, 2008, 7:30 a.m.
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OMMA Magazine
Logging In: Another Type of Climate Change
May 21, 2008, 12:26 p.m.
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OMMA Magazine
Logging In: We Are the Beef
Dec. 2, 2008, 3:28 p.m.
