Tag results for "roi" for 2010
- Will ROI Replace The CPM? Telmar Launches New System That Claims It WillMedia planners like their acronyms, and based on a new development, m ...
- General Mills Focuses On Marketing Efficiency One current emphasis is on reviving Progresso soup growth -- in pa ...
- Outdoor Mixes It Up, Releases New Modeling Data To Prove Impact On SalesIn what is likely the most comprehensive study of its kind, n ...
- Social Media Metrics: A Broader View Of ROI By using maintaining dialogue with your very best customers through social med ...
- Social Media: It's Time To Drive The ROI Very soon, marketers will be able to report to the CMO a ...
- ROI Isn't Always $impleYesterday I wrote about the need for long-term ROI metrics in soci ...
- Wanted: Long-Term ROI MetricsI don't think too many people would argue with the statement th ...
- Facebook Gets Google Analytics-Like Platform From Networked InsightsPutting a price on Facebook Fan pages to monitor return on investmen ...
- Another Stab At Optimizing ROISEM doesn't live in a vacuum. Mapping the funnel to understand a ...
- ANA: Events, Sponsorship Metrics Are Inadequate Nearly 8 in 10 respondents said that the need for validated sponsorship/even ...
- SEO Platform Launches To Reveal ROI From Organic Search CampaignsBrightEdge on Monday will officially unveil a platform that lets large enterpris ...
- Rocket Fuel Links Nielsen Offline Data To OnlineRocket Fuel has begun to use offline purchase data from Nielsen ...
- PepsiCo Wants To Co-Collaborate With Its Consumers Marketers need to make a brand a critical part of their co ...
- Measurement A Must To Improve PerformanceAccording to the results of the 2010 Omniture Online Analytics Benchmark Surv ...
- Measuring Beyond The Lead By moving beyond the lead and by improving our effectiveness and efficien ...
- CMO Poll: Implementing ROI Is 'Most Broke In Marketing' ...
- Marketers Still Struggle To Match ROI With CampaignsNo doubt about it: Marketing is the last business unit to automa ...
- Avoid The Wrongs Of Rights Activation If you are going to invest in sponsorship rights, you need ...
- Women Seek Online Communities To Validate PurchasesIf a new study is to be believed, you should be buildi ...
- Further Lessons In Pinpoint Marketing There are lessons in micro-targeting, ROI and chutzpah here, in varying degree ...
- Ad Delivery: Timing is Still EverythingOur industry needs to take a zero-based look at every marketing investmen ...
- Moving To Measuring Performance Two key steps: a) audit performance management metrics and measurement processes ...
- ANA: Few Agencies Compensated Based On The Value They Add Surprisingly, few marketers have followed the lead of Coca-Cola and Procter &am ...
- Forget ROI, Think Return On Health Starting with the question "how will we make money?" and working yo ...
- Leveraging The Single Point Of Truth In Integrated Media Campaigns As little as three years ago, digital media marketing was an experime ...
- What You Can Do Now To Drive ROIThe last two years have been a significant learning and development peri ...
- Social Network Brand Fans More Likely to BuySometimes it's helpful to verify something that seems obvious. In this ca ...
- Making Social Media Connections, Budgets and ROITechnology has historically pushed people away from each other, isolated them, a ...
- What Is SEO Task ROI?David Harry defines Task ROI because he doesn't think many people understa ...
- Social, Traditional: Need It Be Either-Or? As we move across the public timeline, new tactics and techniques wi ...
