- Strata's New Gambit: All-In-One-Place Metrics System Dubbed 'Ambit'
MediaDailyNews, Joe Mandese - Monday, February 28, 2011
Strata, the media-buying technology provider owned by Comcast Corp., this morning wi ...
- Tech Marketers Want To See ROI For Their Media Spend
Research Brief, Jack Loechner - Wednesday, February 16, 2011
A new global research initiative by IDG Research Services to gain insig ...
- From Managing Metrics To Managing Performance
Marketing Daily, Laura Patterson - Wednesday, February 2, 2011
In their recent study, Improving Marketing Effectiveness, The Chartered Institute of Marketi ...