- Marketing + Licensing: BFFs In An ROI World
Marketing: Entertainment, Alison Hill - Thursday, January 19, 2012
Marketing costs, licensing earns-at least, that used to be the conventional wisdo ...
- Social Media ROI Metrics Still Chaotic
Online Media Daily, Laurie Sullivan - Wednesday, January 18, 2012
Brand marketers continue to struggle with determining ROI for social media campaign ...
- Marketing Executives Expect Measurable Campaigns; Few Can Deliver
Research Brief, Jack Loechner - Friday, January 6, 2012
State of Marketing Measurement Survey shows that while 82% of marketers s ...