- Budgets Are Up - But Adland Must Deliver Great Results, AAR Chief Exec Cautions
Around the Net In MAD London, Sean Hargrave - Thursday, April 24, 2014
IPA research has found that advertising, marketing, sponsorship and PR budgets a ...
- Ad Fraudsters Are Clever; Only United Front By Advertisers, Publishers And Tech Can Stop Them
Video Insider, Augustine Fou - Thursday, April 10, 2014
As long as brand advertisers and their agencies define ROI as "mo ...
- MediaCom Tackles Industry Weak Link: Measuring Sponsorship ROI
MAD, Steve McClellan - Tuesday, April 8, 2014
The agency, led by its MediaCom Sport unit, has launched a n ...
- How Small Businesses Find Profit In Loyal Customers
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 2, 2014
Nurturing existing customers may seem like a lost art, especially for sma ...