- Unilever, Coca-Cola, WPP & BBDO Top Effie Global Rankings
MAD, Steve McClellan - Friday, June 20, 2014
Effie Worldwide has just released its 2014 Global Effie Effectiveness Index ranking ...
- Facebook Woos Marketers With Performance Goals
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 19, 2014
Marketers need to quantify ad spend, and Facebook has finally caught o ...
- Understanding ROI In Augmented Reality: Results Today, Not Just Promise For Tomorrow
MediaDailyNews, Jess Butcher - Tuesday, June 10, 2014
Those in the augmented reality space have spent the majority of o ...
- Digital Budgets Are Becoming Harder To Audit
MAD, Steve McClellan - Tuesday, June 3, 2014
The ability of auditors to measure sizable parts of advertisers' digital budge ...