- Retail Marketers Ill-Prepared For Holidays, Behind In Mobile Execution
Email Marketing Daily, Jess Nelson - Tuesday, September 29, 2015
Black Friday is eight weeks away and holiday marketing is in fu ...
- Analytics, Measurement Finds The 49% ROI Mistake
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2015
Google made a slight change to Analytics this week. It now defaul ...
- Travel Tops In Email Marketing ROI
Email Marketing Daily, Jess Nelson - Monday, September 21, 2015
Marketers may want to look at the travel industry for tips ...
- What 'Marginal' ROI Reveals
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 9, 2015
Matthew Whitehead explains how calculating the overall return on investment -- t ...