- Is Artificial Intelligence The Future Of Email Marketing?
Email Marketing Daily, Jess Nelson - Tuesday, October 27, 2015
Persado on Tuesday announced the expansion of its Persado Go platform ...
- B2B Marketers Still Struggle To Integrate Video, Email
Email Marketing Daily, Jess Nelson - Wednesday, October 21, 2015
The vast majority of B2B marketers utilize online video, but only 5 ...
- Facebook Named Most Effective Social Channel By Marketers
Around the Net In MAD London, Sean Hargrave - Wednesday, October 21, 2015
Facebook has been named as the most effective advertising platform by indust ...
- Data Analytics Ups ROI For Email Marketers
Email Marketing Daily, Jess Nelson - Friday, October 16, 2015
Incorporating data analytics into your email marketing campaigns is one of t ...
- Loyalty Powers Email Marketing ROI
Email Marketing Daily, Jess Nelson - Wednesday, October 14, 2015
Email marketers can learn three key lessons about loyalty programs from GameStop ...
- Four In Five Will Increase Social Spend, But Nearly Half Can't Measure ROI
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
Four out of five advertisers and marketers plan to increase their u ...
- If You Can't Measure Social ROI, Is It Wise To Ask For More Budget?
London Blog, Sean Hargrave - Wednesday, October 14, 2015
Four in five marketers are going to spend more on social conten ...
- Magazine Industry Guarantees Ad Effectiveness
Publishers Daily, Erik Sass - Tuesday, October 13, 2015
Major magazine publishers are mounting an ambitious industry-wide initiative to guarantee retu ...
- Social Must Measure Business Meaning Of Emoji Reactions - No Just Counting 'Wows'
London Blog, Sean Hargrave - Tuesday, October 13, 2015
Social may soon get "reaction" emojis -- let's hope they are ...
- Moving Beyond Branding: Holding TV Accountable For ROI
MediaDailyNews, Boaz Cohen - Tuesday, October 13, 2015
Advertisers want and need results that can be tied directly to R ...
- Automation Tops Marketers' ROI Expectations Table
Around the Net in Real-Time, Sean Hargrave - Thursday, October 1, 2015
Technologies that facilitate content marketing will remain the most important marketing technolo ...
- Is Programmatic Delivery Of Native Advertising The Answer To Ad Blocking?
RTBlog, Sean Hargrave - Thursday, October 1, 2015
Research shows that B2B marketers in the U.S. hold content, SEO a ...