- Media Auditor Says GroupM Deal Lacks Transparency And Hurts Clients, Media Companies
MAD, Steve McClellan - Thursday, February 18, 2016
Media Auditor John Billett, chairman of UK-based IDComms has issued a high ...
- Social Must Learn To Turn Income Into Outcome
London Blog, Sean Hargrave - Thursday, February 18, 2016
A tiny 3% of CMOs are enthusing over social. Is it becau ...
- Marketers Still Spending Wildly on Social But Only 11.9% Can Prove ROI
Mediapsssst, Richard Whitman - Wednesday, February 17, 2016
Social media spending is expected to increase to 20.9% of marketing budge ...