- Email Tops ROI League Table From Adestra
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 29, 2016
Email marketing continues to top the charts for return on investment (RO ...
- From One Second To Five. EU's Parting Viewability Gift To Brexit Britain?
London Blog, Sean Hargrave - Tuesday, June 28, 2016
IAB Europe is taking a lead in upping viewability from one seco ...
- Study Finds Magazines Offer Highest ROAS to CPG Brands But TV Still Highest With Incremental Sales
Mediapsssst, Richard Whitman - Wednesday, June 15, 2016
The average rate of return for magazines was $3.94 per dollar spen ...
- Transparency 4.0
MediaDailyNews, Steve Fajen - Tuesday, June 7, 2016
Now more than ever before, clients want to know if they g ...
- 'Just-in-Time,' Vs. Mass Marketing, Delivers Higher Marketing ROI
Real-Time Daily, Tobi Elkin - Tuesday, June 7, 2016
Just-in-time" marketing can deliver a higher return on marketing investment, and compani ...
- Lookalike Targeting Is Not Prospecting
MediaDailyNews, Krishna Boppana - Thursday, June 2, 2016
The reality is, prospecting and engaging new audiences is about more th ...