MediaPost Publications

Tag results for "rtb" for December 2011

RTB Should Be Known For Quality, Not Just Quantity
Online Media Daily, Andrew Casale - Wednesday, December 21, 2011
The industry needs a new yardstick to qualify data behind impressions. ...
GateHouse Media Launches Private Exchange
MediaDailyNews, Erik Sass - Wednesday, December 7, 2011
The group of publishers launching private online ad exchanges is getting bigge ...