- How Publishers Can Maximize Value In An RTB World
Online Media Daily, Andrew Casale - Tuesday, January 17, 2012
The introduction of real-time bidding (RTB) has dramatically changed the mechanics behi ...
- 5 Reasons RTB In Online Video Explodes In 2012
Online Media Daily, Michael Shehan - Monday, January 9, 2012
Advertisers are already benefiting from RTB in video. For publishers, the challen ...
- DataXu Thinks Global, Acts Hyper-Local: Acquires Europe's Mexad
Online Media Daily, Joe Mandese - Monday, January 9, 2012
In a move it says gives it the biggest global footprint ...
- MediaBank Launches 'White Label' Trading Desk Solution
Online Media Daily, Joe Mandese - Tuesday, January 3, 2012
On the heels of its proposed merger with Donovan Data Systems, tech-sav ...