- Agency Execs Ready For Facebook Ad Network
Online Media Daily, Mark Walsh - Monday, June 25, 2012
The extension of Facebook ads to Zynga signals the company's continuing effo ...
- Casale Media Goes Real-Time On Ad Bidding, Data
Online Media Daily, Laurie Sullivan - Monday, June 25, 2012
Casale Media on Monday launched Index Platform to support publishers willing ...
- engage:BDR Targets RTB Platform To Direct-Response Advertisers
Online Media Daily, Laurie Sullivan - Monday, June 18, 2012
engage:BDR, a full-service display ad network, on Tuesday will publicly debut Fir ...
- Facebook RTB: The New Multichannel Targeting Strategy
SearchBlog, Laurie Sullivan - Friday, June 15, 2012
Real-time bidding (RTB) aims to fight the blindness and non-click stigma associat ...